Short spoken guidance on preparing a Facebook Page before running a competition: update the cover photo and profile picture to display branding, ensure engaging prior posts are present because people scroll back, and remove any off-brand or low-quality recent posts before exposure.
Chapters
Before I start running them, I always check that I've got the right cover photo, the right profile pic because we're going to get a lot more exposure to our Facebook page. So I want it to be looking as best as it possibly can do. So I put a nice picture of the view as my cover picture. I put our profile as our profile pic, I put our logo. So then when anyone's commenting, when we're commenting, people are seeing our brand on all the comments. Some good chatty, like maybe nice views, events posts before the competition because people I found do scroll back. I get a lot more interaction on posts that I've published previously. So I make sure that there's some good content on the Facebook page before the competition. I mean, currently I've got. I might take it off, actually a toy car with a load of mould and hair on, which is our recent post, which was just a bit of a fun thing that I put on. So I think I'll take that off before running the Facebook competition.