Mark Simpson (speaker) argues that Facebook Groups remain a powerful channel for community building and business growth, especially in Europe and among 18–25 year olds (growth noted in 2021). He recommends joining 3–5 groups focused on local area and relevant niches (examples: glamping communities, business traveler groups, healthcare worker groups) to reach target customers.
Groups is the is still so powerful everybody. I feel like in America and in Canada maybe Facebook people look at Facebook and go ugh. But in Europe, massively people still use Facebook a lot. They use Facebook, they use WhatsApp, they use Instagram, part of the meta group. So definitely be utilizing Facebook groups. Funny enough, you think that Facebook isn't going to be used from 18 to 25 year olds but the biggest growth in 2021 was with the 18 to 25 bracket in Facebook groups. So the community building is still strong. I talk about Facebook groups and I talk about the power of them and about how you need to join three to five groups. One of them is in your local area, one of them is in your niche. So if you are a glamping pod, for example, you find the glamping community. If you're a city apartment based but you specialize for contractors and corporate and business, go and find business groups, business traveling groups or healthcare worker groups. There's Facebook groups for everything.
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