A short YouTube video by Mark Simpson explaining that when you clearly define your customer avatar (ideal guest), you can anticipate their questions and create FAQs for property marketing. The clip presents practical advice on knowing the guest 'inside out' to inform marketing and FAQ content.
When you nail down your customer avatar, you will have the answers to their questions before you've even thought about before. And that's really important because if you know your guest inside out, if you know the ideal person that you are looking to attract into your property or properties, then what you'll be able to do is you'll be able to build up frequently asked questions.
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