Figuring Out Your Target Niche and Audience for Maximized Marketing and Direct Booking

So by reaching out to the guests and by surveying our guests, we were able to figure out her niche and her audience were contractors and families looking to be relocated. So again, this really helped us in terms of marketing and creating her direct booking website. Guest avatars. Every single person watching this will have a different avatar. Doesn't matter where you are in the world, doesn't matter whether you look after solo people or huge groups. You've got a different avatar, which is also basically fancy marketing talk for ideal guests who are the ideal people that were going to walk through the door. But more importantly, before we even went down that route of figuring out how it was who was coming to the area.