Short video by Mark Simpson advising hosts to identify past guests who traveled for business and reach out to them (via calls, email, WhatsApp, or lumpy mail) to ask whether they booked personally or via a team member, and to request referrals for colleagues who travel to the area.
Chapters
So if you want to get more business guests and you've had a business guest come and stay with you before, so what you're going to do is you're going to go back on all of your bookings over the last couple of years and what you're going to do is you're going to try and find anybody that has stayed with you in the past on business. Now, when I talk about sending lumpy mail, whether it's a Christmas card or whatever, these are the best people to send them to. You're going to call a guest, email the guest voice, note the guest on WhatsApp, and just basically ask the question. When you came to stay with us, did you book it yourself or was there a member of your team that booked it for you? Now, if they message you back and say, I booked it, then the follow up question is, what's the four little words? Come on, you all know it. Do you know anyone? So you can say, do you know anyone else in your company that travels to the area?