Mark Simpson explains that accommodation bookings for businesses are often made by PAs or receptionists who default to sites like Booking.com or Expedia. His recommended approach for short-term rental (STR) hosts is not to hard-sell but to educate these bookers about properties tailored to contractors, consistently outreach to get on their radar, and leverage staff to perform this outreach.
The reason why this happens is that the person who's booking accommodation is normally a PA or receptionist if they don't have a designated accommodation specialist within their company. And so what they do is they just Simply go to booking.com or Expedia and they'll just book the first thing that they see. The goal of this is to introduce the business. And the way that we approached a conversation wasn't to sell, it was to educate and was to explain if they were to book at a short term rental property, a property like Justina's that is designed and set up to to work best for contractors, then we get on their radar. This tactic worked really well and resulted in bookings coming from it all I suggest to everybody who's watching this is you do it consistently. If you're lucky enough to have members of your staff that can do this for you.
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