Short transcript excerpt from a YouTube video (Mark Simpson) advising short-term rental hosts to define a niche and an ideal guest profile (avatar). The speakers emphasize that trying to appeal to everyone reduces bookings and that hosts should speak directly to their set guest to increase bookings.
That's just fancy market talk for your guest profile. So, again, and.
This is, this is.
Key, and I've spoken about this so.
Many times, and.
Other fantastic people have spoken about this so many times, is you've got to have a niche, you've.
Got to have an avatar, you've got.
To have a guest profile. Because if you try and appeal to everybody, you appeal to nobody.
Particularly now.
When Airbnb or short term rental or.
Hospitality, whatever you want to call it, is becoming more and more popular, more and more people.
Are getting into it. You've got to have a set guest in mind.
If you can.
Speak directly to your ideal guest.
Then you're more.
Likely to get the booking. So don't try and appeal to everybody.
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