Short excerpt from a YouTube video advising brands to choose influencers based on audience fit and demographic alignment rather than follower counts. Speakers emphasize finding influencers whose content and audience match the brand (e.g., beach/outdoors lifestyle) and warn against selecting influencers solely for follower numbers.
You know, you really want to find people who are aligning with the people you want to invite. If you are a cute little outdoorsy cottage on the beach, you want to be finding those people who love beach walks, whatever the weather. You don't want to be looking for high maintenance manicure loving whatevers. So I think being able to go beyond the follower count and see what really matches in terms of demographic is also really important.
100% and and I think that's a key lesson for anyone listening to this. To take away is is don't just get any influencer based on the followers.
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