Mark Simpson advises combining Facebook chatbot broadcasts with email marketing to avoid Facebook restrictions on promotional messages: send a sales email, then immediately send a chatbot broadcast telling subscribers to check their inbox (including spam/junk) for a special offer. The clip is a brief, practical marketing tactic for improving message deliverability and engagement.
When you go onto the broadcast, you're going to start pushing in messages. Facebook are going to start getting really anal about the fact that you're going to be sending selling messages. Really good way to get around this is combine a Facebook chatbot message with an email. Put together your sales email, go straight to your chatbot, go to the broadcast section, send out a message to all of your subscribers that you've just sent out an email to. Go check your inbox, go check the junk and the spam, just case it's gone in there, but you've got somewhat special that you want to show them.
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