Short instructional segment from a YouTube video by Mark Simpson explaining a technique to work within Facebook rules: send an email containing a sales message and then prompt users via Messenger to check their email, which drives readers to the inbox; also advises adding an explicit email-list signup link in the message.
You're getting around the Facebook rules, but you're still able to put a sales message in front of your audience. And by sending out the email and then doing with the messenger, it's saying, hey, go over to your emails. I sent you something really important. They'll leave the chat box or go to the email inbox and read the message. They know it's there. One really important thing to add on this is that at the bottom, just saying, hey, if you've not subscribed to my email list, here's the link to do so and just put havoc and sign up to the list.
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