Fix This Airbnb Setting Now

Thomas Heath's land yacht with North Socoach's only private indoor pool is booked solid. Yet even this beast has missed some opportunities. So in this video, I'm going to show you exactly how to transform your property into an eye catching magnet. Simple tweaks, easy strategies, easy upgrades that will boost your bookings from day one. And if you would like for me to roast your marketing and your Airbnb listing, there's a link in the description below. Let's roast. All right, we've got the blue blockers on the meta Ray Bans. We've got the new tonics. That means there's one thing, one for only time to roast. And this time we've got a gentleman called Thomas Heath. And you've got to check out this property. It is unbelievable. There is plenty to get stuck into. I've even made notes on my very trusty little journal here. So we're going to get stuck straight in. So let's just have a little overlook to see what Thomas is working with here. And trust me, you're gonna love this property. So this is the land yacht. This is the only property in North Socosia in Canada that's got an indoor pool. Something we'll definitely come back to. But this is just a stunning, stunning property as we're going to see here. This looks like something out of the movies that you'll see in like a rom com, a Hollywood rom com. This is unbelievable. So this is what we're working with, Thomas, if you look at the availability, this is, this is, this is unreal. So he's booked out for the whole of June, July, pretty much all of August, pretty much all of September, October, little smattering November, little smattering December. So we're definitely going to talk about that. So he definitely doesn't worry about getting bookings as we can see here. In fact, if we come and look at Ingram Port where he's located, he whacks up here at the guest favorite right at the very top here. Even though he was premium at 770 pounds a night, which whatever that is in dollars. So let's go and have a little. I started this entire home. I don't know what that's doing. Oh, my days, my legs hurt. And he's got 10. Is it 10 bedrooms? How many bedrooms was he. Does he say he's rocking with again? Five bedrooms, Ten guests, five bedrooms. So here we go again. We. He's rocking it. The closest competitor that I could see was this one here, which is a very cool Listing as well, the beachfront Oasis. He's obviously up here. He's down here. But again, they're both very, very good properties. Obviously looking at the reviews of the property as well. If I come down here, family, family Christmas, which we'll definitely talk about. There's not many, there's not many fours. There's a lot, you know, obviously looks after the place, obviously very proud of it and is an absolute beast of a unit. But yeah, he wanted to be roasted, he wanted the full roast. So we're going to look at not only is Airbnb listing, his website, social media as well and give some, give some advice. So first and foremost, let's come back over here to the little cheeky Airbnb. So we have the Airbnb listing, but it's definitely something that he is missing out on and I've gone and rewrote his title for him down here. We've, we've put it through the roast machine and it spat out on the other end. So the title change that it's recommending is yand Land yacht oceanfront luxury and indoor pool escape. And in the description, welcome to welcome Aboard again having a nautical vibe. The Land Y in North Seosia, a one of a kind ocean front escape just 20 minutes from Halifax. Because the name Land Yacht North Socotia is very Googleable. He's got the branding down to a T. In fact, if we go on to where was it here? Which one was I doing? Landot Nosoa. Let me just run this. As you can see, the Google listing appears here, which is great real estate on the old Google. His website, which we're going to go back and look at, sits number one. Then it's North Socotia.com which is like a tourism site. Then it's Airbnb, TripAdvisor, Instagram, Facebook, Vrbo, Expedia, Discover, Halifax booking dot com. So he is sat right at the top. So the Land yacht is a very good googleable name and the reason why that we recommend that we amend it here is that it's the first thing now I do love here. Welcome to your transportative, inspiring and uplifting oceanfront escape. That doesn't really mean anything to anybody but Nos Nova Sakosa's only, only Airbnb with a private indoor pool. Sleeps up to 14. So these are the sort of things we need to be getting off straight away. Nova, not North Nova Scotia. A one of a kind ocean front escape. So basically we're going to start with welcome Aboard again disrupting what is that welcome aboard, that, that sort of nautical vibe that we've got going on here in Nova Sakosia. A one of a kind ocean front escape just 20 minutes from Halifax and then we'll finish here. Check out our online reviews to see why we're one of the top rated stay on Airbnb. So basically what we're trying to get him to do is to go and run that search on Google because obviously when we do, we are sat right at the very top for the website to be able to grab that, to grab that traffic. Now, I am amazed first and foremost that he's able to get away with this because Airbnb have hired all these AI bots to get rid of this. But as long as you can get aware of it, fantastic. Land yacht South Shore. No Sakosha have that in there. Make it Googleable, of course. And what we want to be doing here, I can instantly tell you've run this through chat GPT because of this and you've just copied and pasted it in. So what I'd like for you to do is to just give it a little, little tweak and include some of these things in here. And again, what we want to do, bullet point it off. Speak to our ideal guests only Airbnb Inosa coach with private heated indoor salt pool. 600000 square foot coastal luxury. Sleeps up to 14 guests. Talks about all the good stuff here. So you can mix up your, your description, mix up the words that are going to be on here, which is all good. I do like that. Not much changes need to be done here. The one thing that I would recommend right now, and I don't know if you do this automatically or if you do this manually or even if you have this, but your property is fully booked up until the autumn. You need to be flipping these pictures out now for more autumnal shots. And again, I went into trusty GPT and I just say give me some inspiration on some sort of wintry style, style shots here. And it's, it has actually given me them. Let me do it again. Give me some winter photo shoot ideas for this property. So again, I feel like what we need to be doing is to again, you need a photo shoot that is going to be different lighting. Again, nighttime stargazing, you want to be thinking more winter. Obviously you've had guests stay at Christmas. So if you do go up and put a Christmas tree, again, focus on those sort of things. Target it for families, star night gazing, darker type shots, get the fire going, you know Hot chocolate. I would even experiment with some lifestyle style shots. So getting some, getting some extras in here, getting some models in here, I wouldn't so much be showing the front of their face, be showing like the back of their head sort of shot so then people can go, oh, I can imagine me in this shot. So for example, if we were to take this as an example, different style shot, bit more wintry vibe. You can maybe just have Alexa say a female walking over with a, with a cup in hand to away from shot to the table. The hot chocolate's there and there's going to be maybe some couple, an older couple here sat here that you don't see their faces because I feel like when the face is in the shot it puts people off, it makes it look more like a magazine shoot. But if it's the back of their head and the person can envision them being there, that's much more better. Again, even if you're not going to get people in, have this style of shot but again have maybe like on here, let's just say that you've got hot chocolate for example, night time, have some froze over the, over the settee, another shot where you've got the fireplace. So have a more of a close up shot of the, of the fireplace and just have maybe some slippers out. Things like that. That just gives off a winter and an autumnal vibe more than the spring and the summer look that you've got going on. You've got going on here. Now this is a really good example of this where you've left out the air hockey thing which it looks like it's being played. So again if somebody goes, oh, I can just imagine my kids playing that while looking out over here. But again it's, it's, it's, it's. I would start putting those pictures in now instead of the spring and summer vibe because the people that will be looking now won't be looking for June and July obviously because they can't because you're fully booked. So you want to start thinking now about your autumn to winter bookings and your autumn to winter vibe that you've got going on here. So super simple one. I also feel like you would really benefit in your listings to having one of these 3D floor plans that we talk about. Again, if you've not seen me talk about this before, let me just go and grab a very quick floor plan offline. And again, this is not your property. I 100% know that I'm just grabbing this just for grabbing sake. So you get your floor plan of the land yacht, come into here and go, I need for you to become an artist and I need for you to take this floor plan and turn it into a 3D hand drawn floor plan that I can use for my Airbnb listing. Make sure it's 4k realistic, photogenic, so I can use it as a PNG file for my Airbnb list in top, top quality. So I'm just going to go voice note that in. It's going to go ahead and take that. Now, again, again, I know this isn't your property, but that would look really good for the whole reason being is that you're going to have people looking at your listing. And again, what your listing needs to do is to tell everything to the reader that they can't see from the pictures. And because you sleep 14 guests, five bedrooms, nine beds, you're going to be having different families come and stay with you, whether it's grandparents, kiddies, whether it is cousins, whether it is a group of friends. And now let's just say my family, we always need three beds. Okay? So out of those five, I'm taking three. And what we need to do is we need to figure out, okay, so where, where, where me and Laura sleeping, Where's Rosie going to sleep? Where's Frankie sleeping? Where is their distance from my bed to their bed? And these are all the questions that are going to be going in. And if on your listing, with something as cool and simple looking as a, as a 3D floor plan and just sod's law, it's not going to do it for me on this description, then it just helps eradicate any questions that they may have. And again, the more questions after they've read your listing that the future potential guest has, the less chance that they are going to book. Obviously, if they're on your website and if you have what I'm going to show you, a chat bot, they can talk to you directly. But we don't have that ability on Airbnb. The only way that they can do so is by sending you a question on your Airbnb account. And as soon as they send a question, as soon as they do that inquiry, it limits your ability to take that booking away from Airbnb to direct. And obviously as well, unless you have one of these fancy chat bots in place that an AI agent will answer back directly, then you know, it's, it's, the longer you wait, the less likelihood it is that they're going to book with, with you. Obviously. Now, again, I'm preaching to the choir. You don't do badly on getting bookings, but the more that you can put into this listing, like a 3D photo shoot, the better. I've actually made a note here and this will be for your website, for your socials. I actually really feel like you could do with a Matterport tour. So I did a super quick search, Matterport, and we can see on the site here, basically they come and do a really cool 3D photo tour of your property. And when you click around like this, then the. The person can have a little good look around. Now, real estate use this, obviously, vacation rentals use this as well. And this can't go on your Airbnb listing, but it can go on your website. So again, they can have a real good look through the property. And this doesn't matter whether you've got five bedrooms, nine bedrooms, 100 bedrooms, or even if you've got three or four, that if you can get somebody onto your website. Clicking around on here, it's doing two things. Number one, it's answering all the questions that may be going through your guest's mind before they make a booking, because I want to see the layout. But number two, from a Google SEO point of view, the longer you can get somebody to stay on your website, then the better that Google will look at your website as well. So it kills two birds with one stone. Now, this company here are actually based out of Nova Sakosha. They're in your county, in your state, and they've got prices on there. You can definitely get in contact with them and book them in. Obviously, getting them in at the right time is going to be tricky because obviously you're fully booked, but I feel like by having a virtual tour on your site will be beneficial for you. Now, Thomas, let's move on over to the website because definitely a few things that I've picked off here. Now, the first thing that you want to get across with a website, number one, who you are, what you do, how they can book. Right? So who you are. Very clear. Vacation rental, the land yacht, I can see it here. You've got this drone shot, which is. Which is brilliant. Okay. But unfortunately, you've got a lot of things going on up here and this is hidden. It's not clear to me how I can book with you. Now you will say, mark reserve now is there, but it's so dark I can't see it. And unfortunately, in the way as well, you've got lots of distracting things from FAQs Experiences Location Reserve. Now that goes to YouTube for some reason. This goes to SoundCloud and it looks like it's got a topless Thomas. Obviously you're in great shape, Thomas. Yeah, very good looking gentleman. But I don't understand what this has got to do with booking a stay with you. So you need to be removing that as soon as possible. Now instead, let me show you what it should look like. And again, I've come and just very quickly put this together. I found that drone shot and I found it on your YouTube. So obviously it's not the best of quality but you know, I didn't design this website but this is something that what it would look like instead for you above the fold. You're missing a headline and tagline. So the land yacht North Socosias Nova Kosha's premier oceanfront escape in private indoor pool, sweeping view, space to gather, room to breathe. I found this on YouTube. I whacked on your website. But. But it is super, super clear how I can book because it has got a barrier, a bolt, a block around it with book now and they can search for dates here as well. And here. Obviously if I click here, it's going to go nowhere because it's not your website. But this is what I would restructure that homepage to look like also as well on your website. And again, if I just have a little cheeky look here, the way that it should go, it should go above the fold. So grab the attention. And then the next thing should be a bit about you and the business. So why you? Okay, so this grabs the attention. This is good enough now so that it's given permission to the user to scroll down to find out more. And here it's got to be able to hook them in, be able to talk to them. Now this is just a bit of blurb. This isn't your property, of course, but from you it goes from this video to this picture, very confusing. Then it goes welcome aboard. So I would be getting rid of this, get rid of that and then have welcome aboard. The nautical theme, we love that. Prepare to set sail without leaving Shaw. Brilliant. And then you've got this, it's. It's massive blocks. And then, and then this here. So it looks like you've done it yourself. Good effort. You've got a review in there. But then it's massively outdated. Instead make it look like this. So the first above the fold. This is everything that they see from the start off grabs the attention. Welcome aboard. Nautical vibe right there. Obviously this is for multiple sites, but you can just go, this is about the land yacht so you can find out more about it. What we offer. Boom, boom, boom, boom, boom about you, so about Thomas and tell about you and your family and all that good stuff. And then you've got the live reviews coming in. And these are sink in with, with Airbnb. And this is what we have on the Boostly site. So we use it, we use a tool grabs all the latest, only the five star reviews. So it looks good and it looks clean. Then you put your FAQs in and then here is the drunk drawer. This is where you can put all of this information that shouldn't be up here at the top. It should be three things. And again what we're going to do is we're going to, we're going to follow Airbnb's guide on this. Home experiences services. Airbnb have created the terminology, Airbnb have given us the word. They've done millions, hundreds of millions of dollars in research. Now we need to follow it. Okay, so this needs to change. Home experiences services. And the cool thing is is that you've already got the pages. So on your experiences page I can see that you've got private chefs, exercise, local restaurants. So let's just say for example the, the services page would go to here. The experiences excursions can just go to here as well because you do all of this cool stuff. If I was to be a little bit pedantic on here, I would make this look a lot more professional. I would go and check out the host call. So totally free to get going on there. It makes it look in a real professional online store where they can check out there and then on your website. And that will just link straight into the Boostly site, which is, which is easy. It would look a lot better than what we have at the moment, which again, it takes people to different places. X, Y and Z. That'll be a really interesting one for you on that one. So we've got homes, services, experiences. But I feel that that would be, would be really, really good. What else did you say that you were missing? So photos. You don't need it because obviously they can check that on your listing page. Amenities, again, they don't need it because they can see that on your listing page FAQs. You don't need a totally separate page for this. You put it all on the homepage. So the trick to a really good website is that you have got 80% of the information on your homepage of Your website, super, super simple. So they can just scroll down like a really good landing page. So by the time they get to the bottom, fantastic. And if they do have any questions, that is where your chatbot comes in. Whether it's powered by you, whether it's powered by your team or powered by AI. Again, this is where this becomes really, really smooth and important. And let me just have a little quick here. I didn't check this out beforehand. If I click reserve. All right, so you've got inquiry only. So you don't have Instant Book, which is totally fair. Let's check your listing. Let me see if you're Instant Book or not. Oh, wow. So you're Instant Book on Airbnb, but you're not Instant Book on your website. So that speaks to me that you are not with a pms. I would personally be looking to get a PMS as soon as possible, whoever it may be. We've only got one property, so look at the more cost effective options. Hospitable speaks to mind. Logify speaks to mind. Hospitable and LOD Journey, they've all got built in AI agents that can do all these, answering the questions and for you and whatnot. I probably say hospitable. I would say more than, more than the others, just off the top of my head, but I feel like that would be a tool. So then you can have Instant Book on your site as well, because again, if they, they want to book, they want to book now. They can instant book on Airbnb, but they can't instant book over on your website. You just driving them back to Airbnb here, to be perfectly honest. Let me just see what else I had on here. So that's your Airbnb listing, that's Airbnb title, website amendments, your Instagram. Okay, let's go and have a little look at your Instagram. So you've got fantastic pictures, you've got fantastic videos. You've done a little bit of ASMR here, which is a little bit weird. 12 weeks ago. And then all of a sudden, two weeks ago, you thought, I'm going to do another one. This got a lot of attention. 20 likes, 3 likes, 5 likes, 2 likes, 2 likes, 6 likes, 9. This is like nearly a year ago, 6 months ago. So people obviously like to see what's going on inside, which is cool. I would definitely be doing walk through real. So walking through the property, adding some music onto the back of it, breaking it down. I think people would love to see that, really showcase what makes you so good. You've already got the drone shots. You've already got the really cool stuff I saw in your, on your YouTube. The Land Yacht here. Yeah. Right. So what's this here? Love a drone shot. This is, this is real material right here. You can take this video, download it, resize it. You're on the Airbnb, let you do videos. Yeah, brilliant. You could take that, use it as a. A real 100. So that would be the, the sort of the quality stuff that you just need to resize it obviously for Instagram and be putting it on here. And you need to be posting, sir, at least three times a week. Don't be doing once every two weeks here because it's, it's just brassic. There's literally only 14 posts on here. And if you need that help and inspiration again, this is what the boostly CRM is literally there for. Come and chat to the bot. Come and get some ideas. So give me social media, instagram post suggestions, booster.co.uk bot I've even gone and asked for it to get an email put together as well. So this is the final thing that I want to talk to you about is that there is nowhere I can see on your website where you are encouraging people to sign up to the Land Yop VIP club. This is a super simple landing page pop up that can come onto your site to get people to leave their email address so that when they do so they join your email list to get updates on availability and special offers. So you are so in demand, your bookings are way out for three or four months that it almost makes it feel like a vip. If I can get booked in for you, and I guarantee your spot is one of those places that people want to keep coming back to, especially over Christmas, new year celebrations, etc. If you've got an email list already, excuse me, but there is nowhere on here that I see that you are tapping into it and using it. I would say that if you haven't already got Stay Fi, go ahead and get it because Stay Fi will mean that you'll get an easy way of growing your email list. I feel like a nice little landing page, a nice little lead gen. You don't even have to offer anything. You can literally say join the VIP club. Your domain is Land vip, right? Join the landjot vip. Latest availability will let you know when we're fully booked. Right now. We'll let you know when we're next available. Come and join it. First name, last name, email and I even Asked for our digital twin of mine to come up with a little welcome email that you can go into an automation when they sign up. So again, I've gone and created that for you. I'll drop that in here. But again, with the boostly CRM, once you have it up and running, we've got so many different email templates that you can use for fomo, which would be great for you, actually, from referral emails, et cetera, that you can use. And you can actually send them out as well from your boostly CRM in. In the back end. Listen, Thomas, if you want to have a chat to us about us redesigning your site and all that good stuff, boostly.co.uk head on over to boostly.co.uk you can literally schedule a call from there. We'll have some spots available and you can come and chat to us at any time. And it'll also mean you can get the boostly CRM that's here on the back end as well with all the other cool stuff that I showed you for everybody watching. If you want to have a chat with my digital twin about your property, literally, you can go onto it. Take pictures of your website, take pictures of your Airbnb listing. Don't forget, you use the the Go full page extension, Google Chrome extension. It takes a picture of your whole Airbnb listing, including all of your reviews. You download that, you come on into booster.co.uk bot, have a chat with my digital twin here and ask for it to roast your business and it will do it for you. If you would like for me to roast your business on one of these future videos, there's a link in the description below. Go and fill in your details. And who knows, I might be doing you next. But for a little general recap here, Thomas, let's start with Airbnb listing. Go and get your pictures. Go and get autumn. Get winter pictures put together. Change the title and change the description. 110. Getting your winter pictures up now will be a big head start for you. The website needs a little bit of a rejig. It's very much the things are there. It just needs to be packaged better. This that I put together in literally a second looks so much better than the one that you've got on your home page, because most important things are on that home page right there. You've got your experiences, you've got your services. Go and have a chat with the host code. Totally free to get started on there. And also as well your social media take These videos that are on here and get them downloaded and change them into a resize for Instagram and that will be your post. And outside of that, this is what my digital twin has said here. Go behind the scenes. Guest experience, highlights, interactive polls, seasonal posts, local attractions, special offers, testimonials, interactive stories. Get posting every day. You've literally got no excuse now because it's literally all in here. Thomas, you've got a stunning spot. One day, if I'm lucky enough to come and stay here, I would absolutely love it. For everybody else that's watching, I feel like you can take a lot from it. Whether it is getting your autumn, getting your winter photo shoots done now, whether it's how to repackage this and title it up and get your description better, whether it's your website, whether it's your social media, getting your landing page. And again, if you are a member of Boostly and you're not logging into your CRM every day, go ahead and do so because you have got so much that you can be playing with right now. And we're adding stuff all the time from countdown timers all the way to brand new email templates and so, so, so much more. Even now on here, you can have your own little digital store. Your. Your own version of host cover is on here for absolutely free. No additional money. You can do blogs, analytics, webinars, surveys, quizzes, chat, widgets, the whole shebang. All right, everybody. This has been another Roast Thomas round of applause. Well done. If you want to have your business roasted, your marketing roasted by me, there is a link in the description below. If you want to watch another one of these roast videos, then if you click on the video here, it will take you to one right now. Thank you very much for watching. I'll be.