Fix Your Airbnb Listing in 27 Minutes (Real Host Example)

28 short term rental hosts handed me their marketing and said, roast me and oh, I will. But here's the thing. If you've got an Airbnb and you're struggling to fill your calendar, their mistakes are probably your mistakes too. From websites that scare guests away to social posts that do absolutely nothing, I'm breaking it all down with a little bit of banter and a lot of real advice. Stick around, fix your marketing and get more direct bookings. Let's get into it. Okay, you know the drill. By now you know that I've not seen Rachel's account before. I've just literally picked a number at random. Number 26. If you want to be roasted next, make sure you send me a message on Instagram that just says the word roast in a message. Roast R O A S T. And who knows, I may be roasting your marketing next. Like last time and like all the times I've done this, we're going to look at the website Airbnb listing Instagram and we're going to see where Rachel is in the world, which looks like Australia and what they would like for me to look at marketing website to generate more direct booking leads. So shall we get stuck in? So first thing I'm gonna do, gonna go and run a little website. So this is one of the listings Rachel has in fact been hosting for seven years. It's got a 4.8 average 1,418 reviews. Rachel loves everything about property. I'm addicted, renovator, property stylist. My passion is creating beautif warm homeless spaces for others to enjoy and relax in. Let's just say there's a few cushions in my life. I've combined careers in many different fields which has been transpired into hosting. I'm inspired by traveling the world, stayed everywhere from home stays and remote islands, Airbnbs, tiny sailboats, luxury international resorts. I've lived in New Zealand, Thailand, London, Sydney, Melbourne and currently our little family is based in Perth, Australia. I know it well. I lived there in 2007. Loved it. I love what I do and hopefully you'll enjoy staying in my properties too. Okay, so 18 listings in total. They look majority of apartments with a few homes at the top. If I click on that, it shows me more. Let me have a quick look at the website. Book your next Perth getaway. So obviously located in Perth. That is easy to tell which is good. I do like that when they say straight away who they are, what they do. Rachel is an addicted renovate property, stylish. She's an expert. Okay, so that is obviously the Airbnb blurb, which is cool. Powered by Felix. What is Felix? Let's have a little wee. Look at that. Looks like something Price Labs are doing. Not entirely sure what this is. And then we've got this. You're booking space. BNB Duvet. Access to the space. BNB Duvet. Okay, we'll have a little cheeky. Come back to that. Now we're going to go and search for dates. So I'm going to go search for my birthday. I'm going to come and stay for good week. Let's just put in the 20th. There's two adults. Do you allow kids? This is the question. It looks like adults only. We'll come back to that. Sorry, you have no availability. Now there's children added in. Okay. So instantly we're, we're coming across a little bit of a. Coming across a little bit of a snafu here. We'll definitely come back to this. Okay. I'm not putting dates in. Okay. This website is. Is a mess. Sorry, Rachel. But we'll come back definitely to that Airbnb. Yeah. I mean, what's the listing you said you want me to look at? It was this is your favorite one. Penthouse, skyline, vistas, amazing night views. I Fun fact. Oh, where's it gone? That stadium. I've worked at that stadium. I used to sell beer at that stadium. Which was fun. Right? We're definitely going to come back to here. One bed, two bed, green bed, entire rental unit in here. Self check in. Fabulous three bed apartment. All right. It's definitely stuff we can work on here. The Instagram. The Instagram. Okay. Interesting. Very cool. Very interesting. Right. All right, so I think we have got more than enough here to have a little look at. So let's dig in. So the first things first, what did Rachel want Help with marketing and website to generate more direct booking leads. So I'm going to just assume from the fact that you've had 14, 118 reviews you've been hosting for seven years. 14, 18. Get my little friend chat GPT up here. I'm gonna have to log in I in the edit, you know, to take this out. All right, so if I have 14, 19 reviews on Airbnb and have been hosting for 7 years and I have 18 properties. Boil that down to bookings in a year spread across the port there, Leo. So I can tell if you've got so across the open and assume so basically is you've got a large majority of your bookings coming in over a course of your Airbnb portfolio. So I'm going to assume from just that little lucky look that you've got not that many direct bookings coming in I can see from obviously the website. I mean it's not, it's not working in any way, shape or form. There's a couple of places that you can instantly see. The first thing that I do like number one, we'll go on the website Airbnb and Instagram. So your website book your next Perth getaway Today space BNB at Perth's Premium Short Term Rental Specialists. So it's good. The first thing that you have to get across is a who you are, what you do and how they can book. The first thing is who you are. Perth Getaway. Brilliant. Be what you do. Premium Short Term Rental Specialists. Let's go back to our little trusty chat GBT going to paste in our website information I need for you to create a better headline and tagline with it. So again, this is really, really, really, really, really important because instantly you got to get across to the reader, AKA your future potential guest, who you are, what you do, how you can book. Now the, the. The hero image here, um, it's just a boy on the beach. I'm going to assume it's one of your kids. Again, unless every single one of your properties are beach on the beachfront, which they aren't, I wouldn't be including this as a shot. If this is your favorite property, I would be tempted to do that hero shot or another really good hero shot like that. That is what I would be getting across to be your main hero image on your site. And in terms of the headline, who is your ideal guest? I'm going to say families and I'm going to assume families because as I look down here, 464-63-4444 if I come into your 18 properties and again I'm going to assume that these are managed or these are co hosted or rent to rent. You may be baller and own every single one of these with investors but tell me which one it is. But I'm going to assume just for this purposes without asking a question, in fact I'm going to put that into the future roasts because I'd hate to assume what is the model that you do. I personally photographers will probably tell me I'm wrong. I hate seeing messy bed shots. Again, I don't get it. Never have done. But that's by the by. But let's just say families. I'm going to Say families coming to Perth just because again families is the niche getaway to Perth. What makes bears bear a bit of a dirt. Well, you decide. Okay, so now my chat GPT family gallery is made simple. Your perfect perf getaway starts here. So again having something like that on there and we can even go and load this into canva to see what it would look like. So if I come into here and if I were to grab the image that we've just done, I'm going to whack it in. I'm going to say where's my recent images uploads? So I'm going to use this in a design again. So if we're going to say here instead of being book your perfect stay, if we're going to go and grab the head in and make that instead Family getaways made simple. I'm going to do it white again. Family gets made simple. Your perfect perf getaway. Your perfect Perth stay starts here. Maybe a bit too many, but it does look cool. Perfect perf. Perfect. You can't spell perf without perfect. Something like. I think that that sounds pretty cool. Can't spell perf about perfect. Obviously you can, but it's nice little play on words. And then the, and then the subhead in here which is wakda white again. So we're going to quickly look at this cheeky, cheeky little look here. Handpicked holiday homes across Perth designed for comfort space and unforgettable family time. Boom. That would replace what we, what we have got there and I think that looks better. The next thing on the website that is the problem is this is your search is broken. Number one, if you are going to appeal to people have got kids, you need to make sure kids are in the search bar here. If I click search here for example, and I go to this next bit, children are in here, but it's not in here. That is something broken within your theme. And again, I don't know who Felix is. Literally won't let me click. If I wanted a little cheeky search, it looks like it's something to do with price labs. I mean I love price Labs but they don't do websites. If they do, they don't do websites. Well, no, no offense to the team, I know, I'm really well, but this is an awful website. There's no context to it, there's no building the authority, social proof, etc. You've got pages up here but nobody clicks. You've got to have 80 of your website information on the home page of your website and above all else, when they run a search, they need to book this as well. I know dove do the great, but you do not have it here. You do not have it here. This is where you want to be sending everybody to book with you, not to log into your state. You can do that in the post booking phase in here above the fold. Get rid of properties about us, your stay, contact us, whack all of that in the junk bar that's down here. Just have home book now, inquire now, whatever you want to do. Boom, boom, boom about that nice hero image here. That is what you need, plain and simple. Then you can go on to tell about you, the business, the properties, the social proof, X, Y and Z, but not at the start. And obviously test it on desktop, but also test that as well on mobile and tablets because a lot of people start their search on mobile. They maybe don't finish it on mobile, but they definitely start. So your website total overall, the the name Space bnb. Space bnb. Now again, I do like Space bnb, but what's the name all about to me? Space bnb. I feel vibey, I feel like supersonic. I feel space. I feel like you could but you could definitely do with a rebranding or a rename. Again, there may be some reason why behind the namespace, but it's not clear in any way, shape or form why. Looks like one of those names that you just made up as you got going and then thought, I'll fix it one day later. Again, space means nothing to me. It means more like say some I'm going to go to Joshua Tree, take a couple of mushrooms and look up into space. Not what you provide. Again, I don't really get anything from there. Now what I'm going to do is I'm actually going to take your information that you've put into Airbnb here. I'm going to trust in here and I'm going to say I want for you to rework this headline and tag line based on the information on my Airbnb profile. Okay. And I'm also, what I'm going to do is I'm going to come into that listing because it's your fave and spacious space. I'm still trying to figure out space, but bear with. All right, so I'm going to take this now take this listing description and take this listing description, the headline and tagline and okay, what we're going to do now is when I let it rework it now what I Want for you to do based off to my listings, my profile, my website. I want for you to tell me who my avatar is. I need for you to be a marketing genius and custom avatar specialist and tell me from what you see who my audience is and how I should be creating my content on social media and wording my website and listings. Okay so now what it's doing is it's giving me a different headline. Beautiful stays thoughtfully styled for family life. That's pretty cool. From skyline penthouses to cozy urban sanctuaries, every space BnB home is designed with heart, hosted with care and made for unforgettable Perth moments. I think that is a 10 out of 10 and it tells it why it's done this. So beautiful stays signaling premium thoughtfully styles for family life ties with your interior skills to the niche of families. The tagline paint a picture. Love all of that and it's also now giving you your avatar as well. Modern family traveler. This is the age, gender, location, income, pain points. You solve how you should be creating content, content buckets, etc so now it's, it's given, given us this. So the TL d your avatar in one line style conscious mums and dads planning family friendly perf getaways who want space, trust and comfort without losing the boutique feel. I like that. So let's just then go back to here. So we have got like you have put 18 listings on here. Now you can tell your interior design because they all look very nice. They all look the same which is good, which is fit in your brand. Let's have a little look at this indirect listing here. So the first thing that you are missing out on is fantastic real estate. What I want for you to do, if you want to generate more leads, direct bookings, et cetera, is I want for you to brand each one of your properties. So for example, if I was to do this, come back into our trusty chat GPT. Okay now what I need for you to do is give this listing a name. The name will be googleable and instagrammable and easy to spell. I want for you to give me the best name possible is the listing. Okay, so what it's now going to do is it's going to give this listing a name. You've got a 200 pen penthouse with 260 degrees river view, sleek family functionality, super host reputation backing it. You need a name that's googleable, Instagram friendly, spell how it sounds and matches your elegant yet approachable brand. So the top name recommendation would be Skyline Haven, Perth because then what you can do is you can go onto here and put. And again I'm going to suggest that you rebrand the, the name. But for example Space BNB presents and then the new name which is Skyline Haven Perth and you put that in your listing here right at the very start. Because what it does is it makes your listing googleable and searchable. Because what the guests will do is they will look at that and they will go and google it to see if they can find you direct. So they can ask you direct questions, give you a call, email again that personal stay. If you're, if you're charging, let's have a little look here for three night stay. If you're charging close to 400 a night, people are going to ask questions. You know, especially if you're doing larger parties. For example, people are going to ask questions. They can't do that on Airbnb. They can't get instant responses. But they can if they book with you direct. Now obviously you're going to bank on your website actually having your phone number on it. You're going to bank on your website having details in like a live chat box, email and all and actually working. When you come to Boostly and get that done, then obviously it'll be a whole lot better. But for the most part you've got to be able to billboard your. Your listings here. As far as your pictures go. The views. The views. The views. Brilliant. I wouldn't be putting this picture as number three. I would instead be really showcasing more on these 260 reviews. I think you've pretty got much got it nice here in fact. Yeah. What I would do as we having a. If you've got a really cool bedroom or if there's something else that's unique about it, I'd be showcasing it there. Maybe that. I'd be having that as that shot there because then they can envision themselves from the kitchen looking out. I wouldn't so much have this one, I'd be replacing that one. Let's have a little quick one which takes our eyes again. The views is everything with this right now this is obviously a shared, a shared balcony, a shared deck in. So I wouldn't really be showcasing that as the main six unless that is literally the view, which I guarantee it isn't. Instead what I would be doing, I'd be doing this because obviously sleep six, you want to know the layout. I'd be having that as image number six. And your listing simply being is people will want to see but I Wouldn't use that because that's a very bad image for the eye. I would be going on to fiverr or even. Let's see if we can do our trusty Chat GPT. Let's see if Chat GPT can do this for free. This is the layout of our listing. I need this to be more Instagrammable. Design it as a 3D image, please make it pop and look amazing. Again, I'm just saying words there, but let's see what it comes back with. I'm just going to say just design it. And again, make sure you say please and thank you because when they do take over, they'll remember. So that's going to go ahead and do that. Right. And again, I, I think this, that the pictures are good. Obviously you've had them done professionally. You're very good with interior because obviously that's what your passion is. But I just think the layout here can be really good. Kitchen shot and then have the 3D layout here. Definitely you are missing out on billboard opportunities on, on your site. Again, make sure as well that you remember that nobody reads big bulks of text. So instead what you need to be doing here, again, coming back into our trusty Chat GPT. Now I need for you to redesign and rewrite my Airbnb listing based off the fact that people don't read. It needs to be bullet pointed. But I want for you to rewrite this based on my avatar in mind. Speak of the benefits, not the features. Okay, look, so the list and the image is looking pretty cool. I really like that. We can obviously amend it if we want to, but for speed I'm just going to let it finishing off what it's doing. Okay, Reviews are obviously good. Location is pretty much location A plus. You're filled in everything that you need to be filled in. So jolly, jolly good. But the main thing with your listing, I mean you're not in trouble of getting bookings. That's no danger. You've got the bookings, you've got the reviews, you've got the super host, all that good stuff. The problem is you, you want to get marketing leads and get them directly. So let's talk about marketing leads while ChatGPT is finishing up. This is your account, right? Space hyphen, B and B. What I would be looking to do here would be to put your picture honestly here so that you and your partner, which is a great shot there, personalize it, don't just have a faceless logo. I'd be getting rid of this booking.com 1. Get rid of that. Get rid of that. Because it's not Christmas anymore. And what I would look to do, in all honesty, would be create content based around what your users and your guests would want to be seeing. Okay, so you've done Merry Christmas from Koh Lanta. No caption, no nothing. Again, I don't really know why. Great to be Bullseye again with the gang. Again. Don't really know the context as to why. So what I want for you to do is I want for you to create content bearing in mind that it is your ideal avatar that is looking at it. You want people to be able to. Want to come back and. And find out more about it. Right now, look, this is pretty cool. So this is the image that A and B have done. That's right, Chat GP has done for your listing based off the floor plans that you have now, that would look pretty cool in your listing. Picture number five here. We're going to go. So we're going to go ahead and we're going to get it to rewrite your listing. But then what I'm going to do is I'm going to finish off by saying, now I need for you to create for me an Instagram caption and give me photo or video ideas. I need for you to become a social media and Instagram specialist who can help me with content for my Instagram account. All right, so instantly it's rewritten the Airbnb listing. I wouldn't put the emojis in, and you can say, hey.