A brief spoken segment from a YouTube video by Mark Simpson advising property owners to focus on controllable factors. Using the example of a single property rented by the week, he reframes the annual occupancy goal as a finite, manageable target (about 50 weekly bookings in a year) to make the task less overwhelming.
All of the things that are going on that you can't control and just focus on what you can. And what can you control? Well, if you've got one property, and let's just say you can, you do like a minimum of, like, a week's day, right, you've only got to fill, let's say, 50 weeks of booking in 20, 23. That's only 50 customers that you need to have. That's 50 heads on bed, so to speak. You haven't got an unlimited amount of inventory, you've got a small focus.
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