Short excerpt from a YouTube video by Mark Simpson advising property owners/hosts to identify and target a specific customer avatar (ideal guest) rather than trying to appeal to everyone. The speaker urges listeners to define who would visit their area, what their property offers, and to focus marketing on that target audience.
And my one big requirement, and the one thing that I want to see everybody in this room do coming out of this is that you're going to get your customer avatar, your ideal guest, nailed down. If you try and adopt the 2019 tactic of just trying to appeal to everybody, you'll appeal to nobody. So I want everybody to do is to figure out, why would somebody come to your area, who's the type of person that will come to your area? And. And then what does your property offer, and who will it appeal most to? And then really double down on that with the markings.
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