Focusing On Your Past Customers 🚀

Contact all your previous guests. You have got guests that have stayed with you in the past. Be proactive in emailing all of your previous guests. You can take a more personalized view on this and emailing everybody one on one. If you want to do the 8020 rule. So to work down to the 20% of guests that brought in 80% of your revenue from bookings and. Or you just know that had an amazing time and I'd be reaching out to them. And again, that's something that I think is really important. I think everybody doesn't matter what time of the year is or what the current situation around the world is. I think everybody is obsessed with new money, new reservations, new bookings. Not just hospitality here. I'm talking about business owners in general. Some of the best business that you can do is focusing on your past customers. The ones that have already know, like and trust you, the ones that will want to come and stay with you. Again, it depends on how vulnerable and honest you want to be. You can say, listen, this is a really important time for us. If we don't get bookings coming in, if we don't get revenue coming in, if we don't get cash coming in, I don't think there may be a insert your business in 2021. So we would love to see you. So this is where we need your help. This is where the together stronger really does come in. A lot of people specifically who are in the cities or just wherever they are, they may not have the facilities at home to work from home and be a parent at the same time. This is where people have got hospitality businesses or even more closer to, closer to home self catering accommodation. This could be where the short wins definitely can happen.