Zeb and Melissa, formerly commercial real estate agents (Melissa sold apartments; Zeb sold retail properties), attended a free workshop about starting an Airbnb which catalyzed their move into the short-term rental market. The workshop increased their interest in short-term rentals—especially Airbnb—and changed their business direction.
We were both selling commercial real estate, Melissa was selling apartments, I was selling retail properties. And Melissa said, hey, Zeb, there's this free workshop on how to start an Airbnb. Why don't we go take a look and see what they got? And I'm really interested in that business. I was a little hesitant at first, and then I said, okay, why not? Let's see what it is. And that's really changed the course for us. Ever since that free workshop, we started getting a lot more interest into the short term rental space, specifically Airbnb at that time.
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