Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

From Pen and Paper to Online Success: How Mark Built a Top rated Business

9 Mar 2024 · 1 min

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0:52

Mark Simpson took over his family's UK business and moved it online through a website, Booking.com, and social media. Within 18 months they hit top-three on TripAdvisor, built one of the area's most popular Facebook pages, and got 80% of bookings direct.

Questions this video answers

Within 18 months.

Approximately 80%.

Their website, booking.com, TripAdvisor, and Facebook (plus other listing channels).

His eldest boy, Alfie — "he was one at the time, now he's nine."

Chapters

I went back to the uk, I came back into the family business, me and my wife and my eldest boy, Alfie, he was one at the time, now he's nine. And all that we did and all that me and my wife did, we had to get that business online because my mom and dad were still doing everything on pen and paper. It was ridiculous. So we bought it online. So we took that offline word of mouth and we put it online. We didn't spend any money. It was all natural referrals online using, like utilizing the things that we had. We had a website we listed on booking.com we listed on all of the channels that we did and we grew the business. We worked at it so hard that within 18 months we were top three rated on TripAdvisor in our area. Our Facebook pages grew to be one of the most popular in the area and 80% of our bookings was direct.