A short YouTube conversation led by Mark Simpson about improving profit margins by shifting away from OTAs. Mark describes how, at his family business (the Granary), substantial revenue was lost to commission fees. After implementing a direct booking system, 30% of guests were booking directly within 90 days, allowing the business to "take back" profits previously paid to platforms like Airbnb and Booking.com.
I used to think.
Being fully booked meant I was winning. Back at the Granary, our family business, I watched tens of thousands of pounds slip through our fingers, hidden in those commission fees.
So what changed for me?
We implemented a direct booking system. We simply took back control. Bookings poured in without it being on Airbnb or booking.com. but in 90 days, I saw 30% of guests booking straight with us.
You need to stop.
Renting your guests and start owning the relationship, and more importantly, your profit margins.
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