Short YouTube clip in which Mark Simpson explains how getting a core group (example: ~200 people) to like and share content builds social proof, causing their friends across different cities (e.g., Leeds, Sheffield, Barnsley, London, Manchester) to see and further share the content, increasing visibility.
It's about the like and the share. So if you can get 200 people that have stayed with you liking and sharing, it's the social proof. They'll have a friend in Leeds, Sheffield, Barnsley, talking London, Manchester, anywhere. They'll see that their friend has liked and shared this and then they will like and share and it just gets more eyes on your property.
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