A short talk by Mark Simpson about problem-solving in business/hospitality. The speaker reframes problem-solving from “how will we do this?” to “who can we bring in?” and positions the listener either as the person who finds help or as the helper themselves.
When you've got a problem or there's something that you need to fix, whether it's in your business or whatever. The question is that we always sort of divert to is, how are we going to do this? And the way that they get you to rethink everything is, who can I bring in? Help me fix this. Now, you'll be reading this book, and you'll be the person that maybe needs to find the who, or you'll be the person who reads the book, and you are the who.
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