Short YouTube clip featuring Mark Simpson giving practical advice to hosts/property managers: offer a small thank-you (e.g., Amazon vouchers, mailed goodies) to guests who refer new guests or recommend the property, as an incentive to get people to talk about your properties online or by word-of-mouth.
If somebody comes to stay with us and you refer them or recommended them in return as a thank you, we will give you X. Now, X could be anything, could be Amazon vouchers, goodies in the post, whatever it may be. I literally it doesn't matter, but it's a really nice way of giving up somebody an incentive to talk about you, whether it's online or to a friend or to a co worker. So just think of what you can do in your properties that you can encourage people to talk about you online.
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