Mark Simpson shares how to boost direct bookings through Google Ads. Use a promo code called "Book Direct" in your ad copy and promotion extension, highlight that customers get the best rates when booking direct, and create a matching Facebook image in Canva showing the savings.
Google Ads. Make sure in all of your Google Ad copy you put that you get the best rates when you book Direct. Put in the promo code of Book Direct. Create an extension, which is a promotion extension for Book Direct when they put it in on your booking engine. Then you're going to go to your Facebook page. The COVID photo, the COVID image, the thing that everybody sees. Create a nice image in Canva. Canva is free. It takes 10 minutes to do. You put in there Book Direct promo code. Save 15% when you book Direct and make sure that people know about this.
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