Mark Simpson shows how to see what Google displays when someone searches your business name. Open an incognito window on desktop, search your exact business name, and you'll see what potential customers see on their first visit.
Chapters
So when we're talking about Google search, I'm talking about when somebody puts in your business name. So I'm not talking about a generic search term. So it could be B&Bs in Scarborough for example, or places to stay in Yorkshire or family friendly places in England. That's a very generic search term. I'm talking about a very unique search which is your business name. Me, I could have stayed at your property a couple of years ago and I'm coming back online to try and find you. So that could be a type of person that would be doing this search. Many are different people that would be running this type of search. And this is the first step that I recommend that you do. So open up a Google. A Google search doesn't matter whether you're using Safari or Chrome. What you're going to do is you're going to go to the menu button and you're going to go to file and you're going to go open a new incognito or private window. What that means is when you open up a private window, this doesn't store any of these cookies. Basically Google is treating you as a first time visitor. Now if you were just to run this in a normal search and I recommend doing this on your desktop, don't do this on your mobile. If you were to do it like a normal on a window, you would already will have been on Google and maybe searching for your business in the past. You want this to be a search done like it's the first time, like it's a potential user doing it for the first time. A complicated way is clearing your cache or clearing your cookies, but a simple way is just to go in private mode. So, so that's the first step that I would recommend you taking. Go into private mode and just do a search for your business in the town where you're located.