Google Shakes Up The Internet Tourism Business By Allowing Free Ads. 🚀

Hello, my name is Mark Simpson and I give hosts just like you the tools, the tactics, the training, but most importantly the confidence to go and get more direct bookings. And today we're gonna talk a little bit more about Google. So a couple of weeks ago I told you about the big news that Google are going to be releasing some free links into their Google business listing or Google hotel ads.

Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee cuz it's so hard and the tea is loose leaf making up those rhymes. Don't write it, just do it loosely. If you want my respect, you'll better put direct. Here are the words in the podcast. That's what comes next.

I've got an image here of what it may look like. So again this was taken from euroweeklynews.com and again this is basically what it could look like when this comes into action. Now this is obviously taken from a, a Los Angeles based property but as you can see right up at the top official site will sit there and Google will allow it for free. Now they will monetize this and the rumor is that what they will do is like Google Ads, they will let you bid and pay a little bit of money to have it here, here and here. And obviously booking.com TripAdvisor, Hostel World and everybody's going to have their say on this. But one thing that we have noticed is you see what booking.com are doing here, they are under charging the guests. So what they're basically doing is as we all know, booking.com take a 15% plus commission. And what they're doing is they're still paying the property 15% commission. But what they're doing is they're taking the Money so the $11 here out of their own pockets to basically try and bring them rate down. This is naughty, this is cheeky. But again they're signed the T's and C's they can do what they want. You sign the T's and see they can do what they want. So again the whole rate parity thing may be going, but what this means is that booking.com can under mark you. So again my advice would be when you do see this, when you've got the ability to do it, pay to get top here and always try and manipulate the text to say best rates guarantee or best incentives. I always like to play on the incentives rather than the rate because you know if, if you're focusing purely on rate then it always brings in the if you're trying to go to the bottom, it brings in the wrong type of guest. I've always found that. But if you play on the incentives as in a free welcome hamper earlier, check in time later, check out free wi fi then that always works in well. So this is interesting. Like I say, this is new developments. I'm really looking forward to seeing this live so I can play with it. We've got a lot of clients, website clients that I'd love to delve in and really have a look at this. But please let me know what your thoughts are. If you missed the episode where I where I announced this or announced this, but I spoke about this first, please do go back a couple of weeks on the Boostly YouTube channel and we will link it as best as we can do in the comments in the notes below. But for now let us know your thoughts. What do you think about what Google are doing? How do you think this will play out? It's causing quite of a stir. There's a lot of blogs about it, there's a lot of articles about it. I'm obviously contributing and talking about it. I'm very excited. I think this is a good, really real nice little process and a nice little step to the book Direct Movement. And As I said two episodes ago, Mr. Brian Chesky does not believe in the book Direct Movement. So let's go and show him eh?

Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee cuz it's so hard on the tee Is loose leaf making up those rhymes. Don't write it, just do it loosely.