Google searches for "accommodation near me" jumped 110% in 2021, signaling a shift toward staycations and workations. Mark Simpson breaks down the data: 45% of travelers now book within three hours of home, and 37% considered staying somewhere specifically to work remotely. Hosts should highlight Wi-Fi, desks, and family spaces in their listings.
Questions this video answers
110% increase
70% of room nights were for domestic stays between April and July 2020
77% (July–September 2020 period mentioned)
37%
Chapters
Welcome everybody to a new episode of the Boostly podcast. And today we're looking at even more Travel Trends for 2021. So first and foremost we have the domestic adventurer. Okay? And this is based on Google travel trends and what this, the stats and everything is showing us. So here's some interesting insights. In the last three months alone, Google Trends show 110% increase in searches for accommodation near me.
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This is the ultimate staycation and I am a prime advocate and example of this. Very recently, literally a couple of days ago, me, my wife and my couple of children got back from a staycation. We traveled, okay, we traveled less than 90 minutes for our staycation. So again, this is something that is massive. Obviously due to Covid restrictions. You know, as the world is starting to open up, people are still not confident to fly. So they are looking for a staycation. And a staycation is at the moment anywhere between 45 minutes and three hours away from door to door. So it's somewhere where they don't have to stop off and stay over overnight. They can literally leave and go to their destination. Between April and July of 2020, 70% of the room nights booked were for domestic stays. So obviously that is in the peak.
Of the pandemic and that is obviously.
Not all over the world. And, and obviously the context around every.
Stat that you have to have is.
To look at the situation around it. So between April and July, majority of these people would have been key workers, essential workers, obviously because of demands and hospital stays, etc. But again, really interesting, but that stat didn't slow down. So when again July, say to September, when things start to reopen a little bit more, that went to 77% which is phenomenal. So again, staycation is here. Now, not only is staycation here is going to stick around for the foreseeable. Also there is a new type of client, a new type of guest, which is the remote worker, the work cation. And again another stat to give of you, 37% of people save a considered booking a stay just so they can work from a home or an apartment. So what's really interesting here is that people are just looking to not have.
To work from their house. And so many companies now And I've mentioned this time and time again, so many companies are now letting their workers work from home and not go into the office. And after people have got over the initial shock, they're going, well, you know, I don't want to, I don't actually have to work from home. And you know, the trend really started. I know it's most importantly in Texas and America first and foremost. And then the whole world has sort of spread it around Tuba. So what are you doing in your property to stand out for this? Are you encouraging staycation? Are you using the word staycation in your market? Are you using the word workation or remote worker? Are you using the terms digital nomads? And what are you providing most importantly for these guests? You got a desk? If you've got WI fi, good WI fi, talk about it, promote it. Have you got space for a family to come and stay with you? Like I say, where the parents may be working and the kids can obviously maybe do their schooling like school from home. I know a good friend of mine has been doing that as well. Where it's remote learning. So that haven't had to be in.
The city or the town where they live.
They can do remote learning anywhere. So it's how are you communicating this if you've got strong wi fi, have you got workplaces, You've got lots of USB ports, Do you have a desk, do you have a printer? You know, what can you be doing to make life easier for people that are traveling and working? So definitely food for thought. If you want to go check out the VRBO trends study, just Google it, you'll find it on there. But again, it always brings food for thought on what you can be doing in 2021. For your marketing, you've got to think outside the box. You cannot be relying on 2019 tactics here. This is 2021. This is the new world of tourism and hospitality. So think differently, think outside the box. When everybody zigs, use zag and you will get those direct muckings.
Okay, I, I'll be back tomorrow with another episode.
Thank you to Xevu for sponsoring this episode. And if you want a brand new website that you can be proud of, go to boostly.co.uk websites having a blast.
Gonna get it on the Boostly podcast. Bruce Lee, like Bruce Lee Cause it's so hard and the T is loose leaf making up those rhymes. Don't write it, just do it loosely.
