Mark Simpson argues that hospitality hosts should build their own guest databases instead of relying on Airbnb and Booking.com. He's helped over 2,000 hosts cut OTA fees by 30% using email lists, preference tags, and automated offers to drive repeat bookings directly.
Over 2,000 hosts.
30%.
Airbnb and Booking.com.
What if your guest list could be your biggest profit Liver not just a Name List I used to think my guest list was just a random collection of names and emails, but later on I learned how crucial it really is. Our family business. We were fully booked, yet I had zero idea who was coming back or how to reach them. Aside from the OTAs. That meant I was bleeding profit on fees and missing those glorious repeat bookings. So So I started collecting clean, usable guest data. Not just emails, but preferences, stay history, and feedback. I set up simple automations to tag and segment my guests based on what they liked when they stayed and how much the booking was worth. Within months, I was sending targeted offers, building loyalty and slashing the dependence on airbnbandbooking.com this isn't theory. I've helped over 2000 hosts build their guest list the right way, cutting ota fees by 30% and winning back control. Your guest list is your business's backbone, so treat it like gold and not a spreadsheet. If you want reliable direct bookings, start with guest data done right.
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