Mark Simpson argues that successful direct-booking marketing begins and ends with the guest experience: delivering consistently excellent stays turns guests into referral and word-of-mouth marketers, eventually reducing the need for paid marketing as upcoming, current, and past guests promote the property organically.
One of the best places to get started. Even if you are just beginning and beginning out when it comes to direct bookings, it all begins and ends with your guest experience. Okay? If you give your guest a fantastic experience, then they will become your referral, word of mouth marketing. And if you do this enough, and you do this good enough, and you continue to do it consistently, it will get to a point where you don't even have to do your own marketing. Your guests, whether it's your upcoming guests, your current guests, or your previous guests, will be doing all of the marketing for you.
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