Mark Simpson explains how Google My Business listings affect vacation rental visibility. Google prioritizes its own vacation rental section to capture revenue, and without a listing there, your property faces an extra barrier. Major sites like Airbnb, VRBO, and Booking.com dominate organic search results.
This is basically means that there's a Google Ad. So Sykes Cottages are spending a lot of money on Google Ads to make sure that their brand is seen there. This is the first thing that people see. Now, even if people don't click on an ad, you are then hit with the Google Vacation Rental section, otherwise known as Google My business, otherwise known as the Google Map. Google are trying to get in on the party here. They want money. They want a piece of the pie in the vacation rentals, short term rentals, whatever you want to call it, pie. So even if you get a website and you don't have a Google My business listing or Google Vacation Rental listing, then again, you've got another hurdle to bounce. And then this is the organics. All right, so cozycozy.com is a listing site. You've got home to go. It's a listing site. VRBO listing site, Airbnb listing site, booking.com, listing site. You've got holidayletons.co.uk, listing site, Casamondo listing site, Wimdo listing site, Sykes Cottages listing site.
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