Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Harnessing TikTok & Instagram for Travel Bookings

26 Mar 2025 · 1 min

Watch on YouTube

0:36

YouTube video by Mark Simpson describing a hospitality/short-term-rental marketing strategy that prioritizes TikTok and Instagram to create emotional demand and attract premium-tier reservations (no direct price comparison), then uses Airbnb and VRBO to backfill remaining availability closer to check-in. The speaker reports that social-media-driven bookings have filled over half of their calendar with premium reservations.

Chapters

In reality, we, we've reframed the way that we do our business now, where the TikTok and Instagram customers don't have price comparison. So when they see the real, they see the experience, the emotion of the person being there enjoying our rental, they think to themselves, I have to go there, right? There isn't another one next door. They don't even know what the location offers yet. They're just like, I have to see myself there and be seen there. And what that's done is that's filled over half of our calendar with these premium tier reservations. And then we use Airbnb and VRBO to backfill the rest of the calendar, if you will, as it gets a little bit closer to check in time.