Mark Simpson (speaker) recommends Mailchimp as a good, beginner-friendly email marketing service. He emphasizes Mailchimp's free tier for getting started and explains that once you build an email list you can send offers or last-minute availability/promotions to that list.
When you start to collect your guest email addresses and you start to build a list, there is a free emailing marketing software provider out there called mailchimp. So mailchimp is great because to get started, it's free. You only start paying when you start getting loads of email addresses on the system. But what this means is that when you start to build an email, an email list, you can send an offer, a promotion. If you've got last minute availability or anything, you can start to send it to your email list.
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