Mark Simpson explains how to grow your social following with monthly contests. Ask followers to upload and tag photos, pick a winner who gets a small prize like a bottle of wine, then reuse their images on your own channels. It's a simple way to get more shareable content and engagement.
You got to add a little bit of a carrot and daggling and dangling incentive. So what we did is we would say, upload your pictures, tag us in. Every single month, we'll pick one person, the best picture, and they will win X. We did, like, a little prize draw. X could be a bottle of wine, it could be X, it could be Y, it could be Z. And when there's a little gamification, we're talking about gamification before people do it, right? And they want to have the best pitch and they want to win something, and so they're more likely to tag. To tag you in. And the cool thing about that is that once they've done the tag, you can then grab that image and you can save it for your own social media.
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