Here's a Quick Tip on How to Become the GO-TO
21 Jun 2023 · 0 min
0:06
Short YouTube clip (advice format) where Mark Simpson and a second speaker discuss how to become a "go-to" expert: specialize extremely narrowly ('bury yourself so far down in a niche there's room for nobody else') and target a single ideal buyer (example: investors / individual attendees at a conference).
