Highlight #1: Introduction to Mirelle Brown

Mirelle Brown from Optimize Revenue discusses pricing strategies for short-stay rentals, including how to handle shoulder season and midweek bookings. She identifies her superpower as removing uncertainty from pricing decisions.
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Welcome to the Boost hospitality podcast. We are in season seven, episode 11 and today we're talking about pricing. Now before we begin, I just want to do a big shout out to our sponsors. Hostfully their they provide stunning digital guidebooks that will wow your guests. Paula Butler from Cockington Cottages recently let me know that her guests have said how amazing her digital guidebooks are before they arrive. So it's already enhancing the guest experience. Now today pricing is a massive part of what I believe is going to happen in 2020 to the hospitality and short stay accommodation industry. With this in mind, I invited on Marelle Monde Brown of Optimize Revenue. You can go and check out their website at any time. You can go and subscribe to their emails. I 100% recommend you do because this episode is packed with so much good. You are going to find out about the apps that she uses for pricing. You are going to find out some of the most common mistakes that other hospitality owners are making when it comes to pricing. She's going to totally change your mindset in how you look at pricing your property specifically in the shoulder season. Now this is going live in January 2020. We are in what is would be known as the shoulder season and she's going to give you some advice on what you can be doing to get those bookings and specifically midweek bookings. You are going to be making so much notes on this. Now if you're in the car, please do not make notes. What I would advise you to instead is when you get to your destination, go to boostly.co.uk follow there is a full write up for you right now on the blog. Go down to season 7 episode 11, click on the link. It will take you to the full blog. You'll be able to find more about Morelle. You'll be able to find more about her training days. You'll be able to find out more about how to subscribe to her email list as well as all the goodies that she recommends in here. It's an information packed podcast, probably one of the best ones that we've ever done. I've hyped this up as much as I possibly can do. Without further ado, let's jump in what we are going to do today then we're going to talk about pricing. But before we do that, I've got some quick fire questions that I would like to ask. So number one, what would you say is your or your company's superpower?
Yeah, my superpower I would say is really the ability to take, help people make decisions and take uncertainty out of their pricing questions and queries.
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