Mirelle Brown of Optimize Revenue recommends using Guestline for independent hotels and ResHarmonics for apartments, then distributing across Expedia, Hotels.com, Lastminute, and laterooms instead of relying only on Airbnb and Booking.com. She suggests Googling local accommodation listings to find additional booking sites in your area.
That's really, really common and a really common challenge and a mindset to try and have to change for people as well.
Obviously, I imagine over the time you've been doing this, you've seen every time. Do you have a personal preference? Is there a PMS that's doing better than others? Is there one that you prefer over others?
There is purely on the basis of the information that comes out of it. And if it was a large independent hotel property or I would be recommending the use of something like guest line. If it's an apartment or a block of apartments, individual units or multi units, then I'm using more often resharmonics which is purpose built for the apartment and short and long stay community.
Res harmonics. That's the one that I've just heard of as of a couple of seconds ago. I'm sure everybody will want to go check it out. We will provide obviously in the show notes the links to these and where you can go find out more information about that. I'm really interested to find out more about the rate and the average rate as we go out through this topic. But would you give to somebody specifically around pricing when it comes to. When somebody asks you the same question, how would I go about getting those midweek bookings? What's the best tactics and tips you would advise us?
It's quite a broad answer. There's quite a number of facets to answering that kind of question. And I think, you know, in the first instance there's got to be a realization that, you know, having your property or asset, whatever that looks like, whether it be the apartment, bed and breakfast, so on and so on, various different types of it isn't a plug and play. And I think there's a fallacy that you plug into what's classified as distribution channels and in the main they tend to be two main ones being airbnb and booking.com There are many others out there. Just it doesn't look necessarily that an awful lot of people are either aware of it or they don't have a property management system that can support more channels. So you need to be familiar with there is, you know, more, more opportunities there on distribution sites such as Expedia.com, hotel.com, Lastminute.com, laterooms.com I mean the list goes on and on. And a tip in order to find out what dot coms are being used in your location is simply to go on Google and type in accommodation in whatever location you're at. There are two and a half thousand agencies plus plus plus in the uk, not just silver Do.
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