A short YouTube talk by Mark Simpson about hospitality pricing strategies. He discusses historical constraints from OTA (booking.com) parity clauses, workarounds like discount codes, and recent property management software features that allow marking up OTA prices (example: a 40% markup tested in Spain).
When I was really in the family business 2013, we were always so wary of the fact that we signed these agreements with booking.com that our price on our website match the price on the OTAs. We got around that with discount codes, but now it's becoming less of a thing, which is amazing. And here's something that EMS providers so property management software providers are doing, which is so cool. So insert any property management software you go onto the dashboard and there's now a little function on the good ones where you can mark up your prices on booking.comverbo and Airbnb. Last summer I tested this with one of our clients in Spain and we marked up the price 40% from the website to booking.com.
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