Short YouTube video (Shorts) by Mark Simpson offering a hospitality tip: visual appeal of listings is crucial to securing bookings. The speaker frames booking platforms as a "giant magazine rack" where the most visually attractive listing ("best looking magazine cover") draws attention; no amount of algorithm tweaking or labeling compensates for poor visual competitiveness.
I tell people so many guests are focused on the hospitality and experience side, which you absolutely should, but you don't get to that point until someone books you based on looks. Essentially think of the platform as this giant magazine rack and what's going to catch your attention? The best looking magazine cover. So if you don't have that enough for them to look at it, it doesn't matter how many times you change the algorithm, doesn't matter how many times you label something. If it is not competitive visually in relation to what else is on the platform, it doesn't matter.
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