Hospitality Owners Listen Up

End of this video, whether you're live or on a replay. So the big misconception right now is that people don't have any money. That's why hospitality owners are bemoaning the fact that they maybe can't get any bookings coming in for maybe the back end of this year or for the start of 2021. Doesn't matter where they are in the world, doesn't matter what your lockdown status is. Now that really isn't true. A couple of the early study stats that are coming out from the previous weekend, which is black, Black Friday, Cyber Monday weekend, is that this is going to be a record breaking amount that has been spent on a Black Friday weekend, especially online. And also as well, if you look at some of the studies that have come out from, from the UK in 2020, is that credit cards are being paid off at a record speed because people have got that money saved up. So if it's not that, so if the misconception, if the assumption is that people don't have any money, then what is it now in the hospitality industry, all the way throughout 2020, for all the way throughout this year, there's been two key factors that has been stopping a potential guest from booking number. One is safety, as in, how clean is your property? You know, am I going to get Covid at your property? Which, you know, we've boxed off. Everybody in hospitality has done an amazing job presenting how the properties are clean and just sticking to the guidelines and the rules that it doesn't matter what's being thrown on. That's been amazing. So that's being boxed off. What's the next thing? The next thing is cancellation. So as in, if I book a stay, what is the likelihood that I'm going to be able to go and stay with you? You know, with current restrictions and lockdowns or just whatever. And, and again, this is, this is the. Could be that this is the sticking point. And if you're relying on OTAs, Airbnb booking.com to get your bookings, then you are. Your cancellation policy is literally at the hands of their mercy. And like they did in December, so like they did in March of this year, if they wanted to, they could just click the fingers and it's gone. All of your revenue is gone, or a large majority of your revenue is gone. Now if you get your own bookings, your own direct bookings and you've got a little bit more power here, you've got the chance to pick up the phone and have a one on one conversation with, with that guest and try and adopt that change not cancel policy that we, we spoke about so much this year. So how do you get more bookings? How do you increase your diet bookings? How do you put your business where it is seen by so many people for free at no cost? And it's hard to do. A lot of people scratch their head thinking about how they can do this. Now I've been doing a five day free training which focuses on this for the last four years. Now it's all around Facebook giveaways and how to actually make a giveaway work for you, but not only how to make it work for you, how to grow your email list, how to get your business seen by as many people as possible and how to put an offer out there that you've literally got people clamoring to take you up at the end of it. Now, I wasn't going to do another one this year, but I see a perfect opportunity coming between the next, probably between next Monday for the two weeks after. So we're going to do it next week and it's all going to be done on Facebook. It's all going to be done in a private Facebook group. It's called get booked up for 2021. And last time we did this back in September, the results were we had about over 60,000 pounds worth of direct bookings coming for the members that that took part. Collectively, our post reach combined nearly hit 1 million, which is phenomenal. And again, this is out without spending any ad money. This is all for free. So this is only for hospitality owners. Please make sure that you're available next week. You know we're going to be doing some work, I guarantee you. One thing is that you're going to have a lot of fun doing this. I don't do challenges, I to be boring, I don't do them like everybody else. This is going to be a very, very fun five days that we have got together. It all kick starts on Friday with the launch party where I explain everything that we're going to be doing and why it works. And then On Monday the 7th, very early, the first video will get dropped on what you got to do for that daily task. If you haven't yet registered, if you want to get involved, go to boostly co.uk 2021 and again, if you need that link, ask me below and I'll send it to you. The final thing that I want to ask is that if there is anybody watching this who has registered for the five day challenge, Please leave a comment below and let me know why you joined. Why did you register? Why did. Why is it important for your business to do this? And I'll go for everybody. I think it will really help other hosts that are coming across this post, this page, wherever it may be on the Internet, whether it's on Facebook or YouTube or LinkedIn or wherever. So please go and do that and please join and I will see you and over 500 people next week on this five days of free training. Now I'm going to leave you with a video that I've just seen the first draft of. A guy called Chris Turner did the rap, the freestyle rap for me. And a guy called Olly Hodgkiss turned this into a cartoon. No one's seen this yet. But I will leave you with a little freestyle wrap all about these five day challenges. I will see you next week.

Let's show them how we do. I like to rhyme my words when I speak. I take two from a seven of the week Monday to Friday. That's the five days. It's the challenge. And you know it's provided free. Yeah, that's where the start. It's day one free. So you know it's gratis. Look, I spit fire while I'm good looking. I'm gonna tell you to get more direct bookings. Not circuitously through a tribal agent. One's come to you. You sit there in amazement like wow. Mad respect to the guy with the hashtag bookdirect. Not a gang sign. It's a pound. In the US we call it hash over here. Running through this book directly, it means that you go. Not a book from a library. Oh no, bro, you need to understand words. Please heed. Use Facebook to get more leads. Like a dog with the collar with the multiple leashes. More leads. That's the pun. It's hard to believe it. I punch hard like Bruce Lee. Probably the only rhyme I can think with. Bruce Lee. Like an orange I squeeze it cause it's so juicy. And Mark Simpson. Not orange but he could be yellow like the fellow in the Matt Groh show. That's the Simpson thing. Mark my woe rds. That's the words when I fill it out. Here's a little thing. Pay attention you louts. Don't over rely on booking.com or Airbnb. Cause that could be gone. Cause the pandemic shut down everything. Airbnb offices. The phone don't ring anymore. But over reliance is not required. Yeah, I see you're not silent and saying chris, can you shout to me how to save money in commissioning fees? Well, I can't explain but I know who doodle does Mark Simpson not like Bart with the buzz sore haircut? Let me make this clear. He's not from the Simpsons. Guys, please lend your ears. Romans and Countrymans and all the viewers. Get your guest to butt direct and you will see your coffers swell and swell and grow. The guests all go. They're like wow, I'm glad that I watched this show or this podcast and they'll enjoy their holiday. I'm gonna go and book direct right away. Admittedly, I'm not. There'll be a slight lag. But when you do book direct, don't forget the hashtag bruh sipping a virgin mojito. And there you have it, a freestyle wrap from me, Chris Turner. Do make sure you check out Mark Simpson and boost Lee's free five day challenge to get more direct bookings. Peace out.

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