Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Hotel Stays with Enso Connect: Removing Guest Automation Messages for Ultimate Convenience

18 Sept 2023 · 1 min

Watch on YouTube

0:52

A short YouTube interview (Mark Simpson) describing a web app—called a "boarding pass"—designed to eliminate routine guest messages by enabling a self-serve hotel stay experience. Key goals are to pre-answer guest questions, increase trust, and let operators configure conditional workflow (if-this-then-that) so requirements (e.g., ID verification or security deposit) change depending on booking channel (Airbnb vs direct booking).

Chapters

So the idea shifted from, well, let's not think about automating guest messages, let's think about removing them completely. Why is it that when I book a hotel, I don't interact with anyone until I show up to the property? If they're not self check in, then I have a front desk to just get my I.D. and you know, get the key and so on. But I don't have any questions. And that comes to two things, trust and the way operators communicate with guests. And so the idea was with this web app, our goal is to remove all of those questions so that it's all answered already. And it's kind of a self serve model. So the boarding pass is a web app, super configurable using the same if this, then that, that can dynamically change based on conditions. So if it's an Airbnb reservation, I don't need to do ID verification, but if it's a direct booking, I need a safety deposit and ID verification. Things that Airbnb offers as an OTA that I can't offer as as a direct booking channel.