Mark Simpson (Team Boostly) tells an anecdote about a member, Lana, whose multi-stop trip around Portugal included three different stays. Only one host responded personally—providing extra bedding/utensils, a bottle of wine and a handwritten welcome note—which made that stay memorable and likely to earn a repeat booking. Mark uses the story to urge hosts to add simple personal touches, to call or send voice notes for bookings, and to spot keywords in messages rather than relying solely on automated replies.
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Today, I've got a story to tell you. But before we do tell that story, please make sure that you like this video, download this podcast if you listen to the audio version and subscribe if you haven't done so already. Now, for those of you who don't know me, my name is Mark Simpson. I give host just like you to tools, the tactics, the training, but most importantly, the confidence to go and get some bookings. So let's talk about this story. So recently, one of the Team Boostly members, Lana holiday to Portugal. She was traveling with her brother. Now, because of the pandemic and because they live on opposite sides of the pond, they haven't seen each other for nearly two years. So now that the borders have opened, they decided to organize a little sibling trip. They planned a trip all around Portugal, which meant they had to book and stay in different locations. They stayed three different places. All three were different, but not in a good way. Lana was booking her stays. She mentioned the reason for her trip to all three hosts, yet only one acknowledged her message. The rest were automated, generated by the system without any personal touches. So it was no surprise that Lana and her brother had the best experience with the host that responded personally. The host made sure that enough bedding and utensils for the two people. They left a bottle of wine and a nice little personal note welcoming Lana and her brother. Now, while these may be small gestures, they meant a lot to Lana and her brother. The ones that sent automated robotic messages, they were going to be instantly forgettable. But the one and the host that left that personal note, the one that responded and left a little bottle of wine, that's the one that Lana will always remember. So next year, when she goes ahead and books her next trip to Portugal for a meeting with her brother, guess where she's going to be going back and staying. Now, you may remember a couple of episodes back where I talked about there's a story behind every booking. I was looking for a real life example and this is one just now. This is a member of our team, Team Boostly. Fantastic member, Lana. Go check her out. She's on all my socials. She's a fantastic copywriter. She went on a holiday vacation and this is the exact what I'm talking about. Now, I pass this over to you. What can you be doing within your business to help this? Now, I always recommend automated messages, but when you have something that's come through, if there's a special keyword that can come through, how are you spotting it? What are you doing now what I love to do and what I recommend people do is to call every booking. It literally takes a couple of minutes. You can call or if you're not confident, send a voice note. It literally takes seconds to do. You can find out so much. Pick up the phone, answer it, call it, get the person to answer and ask a couple of open ended questions. Why you come into the area, what you're coming for, when was the last time you were here? X, Y and Z. And they will tell you everything that you need to know. And then it's on the back of that is how you can make it special. So something to ponder today in the daily podcast. As always, I'm here every day. My goal in 2021 is to do a podcast every single day to help you to help host, recover and bounce back from the last 12 months. So with that I pass it over to you. I asked you the question, when was the last time you did something memorable for your guests? And what was it? Please leave a comment below or if you listen to the audio, send me an email.
Market.co.uk having a blast Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee cuz it's so hard and the tea is loosely making up those rhymes. Don't write it, just do it loosely.
