Mark Simpson argues that as digital communications become over-automated and indistinguishable from AI, marketers should 'zag' by returning to old-school, human methods (handwritten letters, phone calls) to stand out. He predicts a swing back toward personalized, analog outreach when automation becomes ubiquitous.
So when everybody zigs you zag. And so when the world does become a copy and paste, everybody's doing sms, everybody's doing email. I think there's going to be some point in time where every single digital message you receive online the person is going to think is this a robot sending me this or it's a human. So what are we going to do? Number one, we go back to the old school, write a letter, pick up the phone and have a conversation with somebody do do the things that the old school marketing, that'll be the new school. So instead of sending an sms you'll handwrite a letter, pop a little something in the post and send it to the person. I feel like this will be where we come to a point in time where it all comes like swings and roundabouts, everything comes back around and when everybody is just relying on automation, what can you zag instead of where everybody's zigging.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
