Mark Simpson (speaker) explains that over the past 10–20 years major online travel platforms—Airbnb, Booking.com, and Expedia—have shifted the hospitality and short-term rental industry toward "Instant Book" workflows. Previously guests booked via inquiry forms; these OTAs accelerated and normalized instant-booking, changing guest expectations and listing-site behavior.
If anybody has paid any attention to what Airbnb, Booking.com and Expedia have done to the hospitality and short term rentals industry over the last 20 years is that Instant Book has now become the norm. If you're in the industry 10 years ago, 15 years ago, 20 years ago, you'll know that it was different. There was a point in time where if you were listed online on a listing site, etc. The only way that the guest could make a booking is if they filled in an inquiry form. And what the OTAs have done, booking.com and Airbnb and the Expedia Group is that they have sped up Instant Book.
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