How Boostly Helped Henfryn Farm Boost their Bookings

Barry from Henfryn Farm in West Wales shares how Boostly's marketing strategies and website improvements boosted bookings at their glamping site. He discusses the specific changes that drove their growth and what the Boostly Academy taught them.
Chapters
Hi, I'm Barry from Henri Farm in West Wales. I just wanted to tell you a little bit about us and our experience of working with the Boostley Academy. We're a glamping site. We've been going for about five years, and back last year, probably about September time, a friend of mine introduced me to the hospitality community and then through there, I came to learn about Mark Simpson's work in the Boostley Academy. We joined up as Boostly members in January this year and we've been really pleased with the results. We were struggling with bookings. We've been open five years and the last two years probably have been kind of flat year on year with not a lot of growth and struggling with lots of competition in the glamping market now. So really what it's done for us is provided lots of focus on key little bits of the business that you can look at and do yourself. So concentrating on our Facebook marketing, just being more proactive with it and having a plan. We've done much more with email marketing, with our mailchimp campaigns, and both of those have definitely brought in results for us. We've also retweaked our website with some changes that Mark suggested, which have been really good. And, yeah, things are going from strength to strength. Boost is really good because you can do it at your own pace. All the module learnings are online for you, so you can just dip in and dip out, which is really important when you're running your own business as well and you've got your family and all that to look after. So from that point of view, it works really well. You can do it all in your own time and then there's this great community there to support you as well. Other key things for us is just to say that it works, really. So as I say, we started in January, we opened at the start of May for our season this year, and our bookings in May were up 120% on last year, which is fantastic. We're now in June and again, bookings up probably about 6, 60, 70% on last year, and we're nearly full for the summer holidays. We've got about three weeks left to sell, which is just a world of difference from where we were last year. So that's just focusing on a few little bits, hints and tips that you can learn, following the advice around email marketing, Facebook competitions, knowing your customer, all the stuff that's in there that Mark talks about, he really knows his stuff and following it really does make a difference. So it's a big thumbs up from us here at Henburn Farm. Definitely, definitely would recommend Boostly to anyone. Thanks.
More from Mark

I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]









