How Do I Measure If My Website Is Working? 🚀

How do I measure if my website is working and visitors are actually converting? There's only one metric to track. It's a simple one and it's so obvious. It's literally how are the bookings looking? I mean that is very blase and a silly answer. But you know there are many tools out there that will help you figure out if your website is working or not. The number one and the free one is Google Analytics having a blast.

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So many people have access to Google Analytics. Every Boostly website gets set up with Google Analytics built in. And a simple way of looking at it is that number one, it tells you how many people come into your website. Number two, it tells you which pages they're going to on your website. Number three, it will tell you where people are leaving your website. And the final one, it'll tell you which websites are bringing traffic to your website. So excuse me, it's really, really cool and it's free tool that Google give you if you want a little bit more in depth. There's two other ones that I recommend. Crazy Egg C R A Z Y egg dot com. It records your users on your website and it records the screen so it will show you exactly where everybody goes on your website. It's a lovely tool. I've used it for Boostly for years. I literally every Monday I geek out. I put aside 30 minutes and I just watch where people are going on the website. So it helps me to know, it helps me to know where they, where they scroll, where they start, where they click, where they don't click. Do I have to make things a little bit different? I mean you don't have to go to that extent but I love geeking out on these sort of things. But another one, and a more simple one is user testing.com so you pay 50 to $100 and it's like Airbnb but for users. And what you do is you put your parameters so you say build it around your customer avatar. So be like, I would like a 34 to 44 year old mum of three children who is based in America who has got this income coming in that is X, Y and Z to come onto my website, scroll it and I will set a task for them to do. So it could be, I want you to land on the website, go and find out this property and then make a booking. And then what happens is that they will go for their database, they will get some people for you, you'll pick one, that person will then record their screen and they'll talk you through everything. So they don't know you from Adam and they're just literally going to walk you through on your website what you're doing well and not doing well. And again, you can hire one person, you can hire three. I like to hire five because then you've got an odd number and you can get a real good inclination after those five people where your website needs improving. So again, those tools are really good, both of them, at a cost. It's a minimal investment. And again, every time we do something really big on Boostly, like create a new template or do X, Y or Z, I always go on to usertesting.com because it just, it's fantastic feedback from people who literally do not know me, do not care about Boostly in any way, shape or form. And they're just giving me that honest, honest feedback on these things. And again, I used to do it for the granary and everybody as well. So that's crazy egg. User testing, paid, and then Google Analytics, which is free.