HOW J Massey Is Experimenting With NFTs To Get More Direct Bookings For His Hospitality Business. 🚀

Oh, I welcome back everybody. I've got some special special episodes coming up for you. Recently we had a masterclass from Jay Massey, AKA the Cash Flow Diary. If you've never heard of Jay Massey, you're going to by the end of this podcast. He came in and did a very special session for the Boostly Academy members and he wowed everybody. What I want to do is I wanted to take that hour and a half interview, break it down to short little daily segments that you can consume and put into practice for your own business. Some of the videos are going to be very visual, so if you're listening on the audio version, please do jump over to the YouTube channel, type in Boostly J Massey and you'll be able to see the video version. But most important, what I want for you to do is to see the feedback, the see what he was given to the host and then see how you can put it into your own business. If you want to go find out more about Jay, it's ashflow Diary. I just want to say a big thank you to Jay for doing this. He's a very busy man. His approach, his method is why is so powerful and it was super honest, as he always is. He's very, very popular on the Clubhouse. I appear in a room with him every Thursday, Thursday at 6pm UK time. And yeah, he's always helping and giving and I just sit back and I am at awe of how clever and the advice he's able to give. It helps me improve as well, which is. I never thought I'd get that from Clubhouse, but Jay gives up. So again, thank you from me to Jay to the Boostly Academy members and thank you to you for tuning in today. I hope you enjoy it. Please, as always, send your feedback markooster.co.uk and without further ado, let's get on with today's episode. What are your best or most current sort of marketing strategies to get bookings for your properties that you have? Or what are your favorite would be another question to sort of paraphrase it.

Yeah, so the best strategy is always, well, at least in my opinion, is the one that you're going to do the most consistently. So that is in and of itself the answer. So I can say something, but that doesn't necessarily mean that that's going to work for you. However, we are in the process of building and some leveraging some NFTs to be able to help us with extending our reach not only into the crypto space for the reservations, but also from a referral and loyalty program component. So that is definitely the thing I'm the most excited about today.

Let's go back to 2021. You have become more and more and more well known thanks to an audio app called Clubhouse. That's how I discovered you. That's how many people have discovered you. And what I'd be interested to know is what has the last six months of your life and business looks like now? The reason why I asked that question is that in doing the research for this podcast, I was checking out the YouTube channel, checking out social media, etc. And I noticed that video seemed to stop December 2020. So I was wondering, what have you been, what have you been doing? What has been like the core focus of yourself and how is this little app called Clubhouse sort of being brought into your world?

So as many of you are aware or may have heard, there was an incident out in Minneapolis last year. And that incident with Mr. Floyd and his family rocked me to the core, to the, to the point where I just could not be. I didn't feel positive, it just felt wrong. I just could not do it. Any content production, I tell people I lost my voice. That's how I feel about it. I lost my voice. And it's actually because of Clubhouse that helped me find it again, if you will. Because there was just, it was like, why, why put out the content? Why keep. Why do I keep doing this? Especially because I don't have to. I mean, you guys know when you're running a short term rental business, it's not like you have to also put out content and make those commitments to individuals. And it's the spark that has been rejuvenated is amazing because I was able to connect with individuals on Clubhouse, in this case who were there when I first started the podcast way back in 2013. And they told me so and they just continually just told me what the impact was and how it changed. And now having, while still being in the short term rental space, we've actually worked with and housed some of, some of our students, have housed some of the Floyds and they're in the family and I've gotten to speak to them and there's just, well, there's just more to do now. Right? And so during the 2020, part of what was also necessary is because of the pandemic and the way that it hit us, especially on the west coast of the United States, is I had to literally rebuild the company. There's literally only one person outside of myself who's been here more than a year. So I had to put an entire new company together simultaneously with figuring out the new marketing strategies while trying to deal with you, you know, my own emotions and just the impact of what happened has had just on my everyday trip to the grocery store or thought process around friends and family and those that know me. So it's taken, it took a lot of being poured into, I guess is the best way of saying it, in order for me to go, you know what, okay, it's time to get back and do and continue what we started. Because it is, it was and will continue to make a difference. So that, that's, that, that's basically what happened now. Simultaneous to that or concurrently, I should say. Getting on Clubhouse put me in front of a lot of the right people from a real estate standpoint. So right now we're opening up escrow hopefully today on a 12 unit building in DC. That's the $7 million deal. And then there's a hotel in Louisiana that's a. Well, when it's all said and done, It'll be about $6 million total in value. And then there's another property in Long beach and that's about $3.5 million, all in a very short span of time. And we have doubled, I think, the number of students and individuals that we are working with at this time as well. So it is a massive amount of growth. In fact, we are negotiating with some larger landlords now, looking for 40 units at a time. So we've got a massive amount of furniture moving all around the country and we're just moving at very, very fast speeds and hiring people and doing our best to show individuals that here is the path of how you can go from squatting a bank on property to seven figures. We've had a number of people do that now in less than 12 months. And that's exciting and we want to keep that going because I strongly believe that this year is going to be the year where we have more people hit seven figures in one year than we've had combined in all of our priors.

Having a blast. Gonna get it on the Bruce Lee podcast.

Bruce Lee, like Bruce Lee. Cause it's so hard and the tee is loose leaf making up those rhymes. Don't write it, just do it loosely.