How Many Websites Should You Have? [Live Review] 🚀

Yesterday we were in Ipswich, the day before we were in Portugal, the day before that we're in Australia. What am I talking about? Mini Marketing review. So this little series that I am putting together for the Boostly podcast, we're doing mini marketing reviews of you, the Boostly community, that want a marketing review. Now how do you get on there? Like I've mentioned the past couple of days, go to boostly.co.uk forward/review. Fill in the form at the very bottom there's a little tick box that says would you like a market view put? Yes. And you may be one of the lucky people who get a free mini marketing review on the Boosted podcast. Now as I've mentioned before, marketing reviews are normally done live in a zoom room with the host so we can have a good back and forth, loads of context etc with tons of people in them. And the reason why we do them live is that people can not only help the host but also pick up some inspiration of what they can do for their business to get more direct bookings, which is what the Boostly podcast and the whole booster business is all about. Now, because I'm trying to do a daily podcast episode all the way throughout 2021, I can't be doing a full hour and a half episode because I want to keep every episode under 10 minutes if possible. So I came up with the idea of mini Marketing review and if you are enjoying this series, let me know below in the comments. And if you you would like a mini market review like I've done for Sandy, Carolina, Mel and today Sammy and all you need to do is go to boost.co.uk review. All right, so as I mentioned, we are now in the peak districts. We are going to be helping Sammy Kimber of the Sycamore Inn. And again, I love how we are being nice and diverse. We've had a tourist park over in Australia, we've had self catering accommodation, the stunning Portuguese mountains. We've had a self catering apartment in Ipswich and now we're going to the peak district. Now the Sycamore Inn. Let me just quickly show you so you'll get a nice bit of context around this. So there obviously it's a restaurant, it's accommodation, it's functions. So it's, you know, it's a free house, it's a pub, it's set right in these peak districts right here. Stunning location, right on the cusp here. The village is called Birch Vale. The nearest biggest area I guess you could call it would be Disley or Newton. So Again, one road all the way throughout, you've got the river sit going through it. Again, you can just imagine this being, you know, just very similar to the lake districts. You've got lots of little bed and breakfast and pubs going around and, you know, you can just imagine the target audience, you can just imagine the customer avatar that is going to be flat lying through here. They've got a bit of a predicament. So let's just go through what Sammy has said. So first and foremost, she is obviously located in the Peak District. They use free to book for their pms. Another free to book shout website was created this year. Over the past 12 months have had an 11 to 25 occupancy, obviously with COVID and they need bookings, average commission, cost that they're paying on a monthly basis up to 500 pound. They need more direct bookings, they struggle with advertising and again, they're doing a little bit of everything. Now one of the things that I would say straight off the bat to Sami would be this, is that when you land on the website, it instantly screams to me that this is a restaurant and a pub. And I see this quite a lot with pub accommodation, is that they've got sun and accommodation, but it always hides behind the pub functions. Now what I would personally be looking to do for Sammy, and this is something that I've given the advice to a lot of people over the last sort of six months to a year, would be I'd be looking to separate out the websites and I'd have a website for the pub, I'd have a website for the accommodation and I would have a website for the functions as in weddings, etc, etc. Now why, number one, when someone lands on your website, you have got up to 15 seconds to hook them in. Very hard to do. Now if you've got three business models going into one website, that's very common for you using. Now, as you can see, when it comes to it, the accommodation side is just an afterthought. It's just a page on the website, not a lot of information on there. And again it comes back to the food. Obviously the food is obviously the bread and butter, etc. Etc. But with the accommodation. And again, they've got four rooms, you know, you. Sorry, five. Five rooms. And they're charging on average, what did they say? 100 pound a night. I think they said that. So, you know, there's some decent profit and decent accommodation. And plus as well, when you get people staying and you're in the middle of nowhere, they're going to be eating with you as well. So what I would be looking to do is I'd be looking to split out the websites now before Sammy goes to me. But Mark, that's going to be mega expensive. It doesn't have to be the accommodation and the functions website could be just a simple one page. But as soon as they land on that one page website, instead of talking about the food or the functions, it's talking about the accommodation. And again, you've got really nice accommodation. It's just lovely northern, it's got the patterns, it's got all that, that lovely stuff that you, you know, you recognize and obviously you got the deers and da da da, da, da, da da, all of that good stuff. But you need to be talking about it right from the very off. So by separating it, it will actually get more people stick around on your website and it will actually help give it a bit more of an identity that it's probably struggling with at the moment. Now, again, if you go to the TripAdvisor, we come back to TripAdvisor, the reviews are all around the actual food and again, if you, you just keep going through and I know they mentioned here the B and B, but it's like an aftershock. Now, I'm not saying to go and totally separate your social media, I'm not saying to go totally separate your trust, TripAdvisor. What I would definitely be looking to do is to be given the accommodation, its own website, its own place to send people 100%. Now that doesn't mean that you're not going to talk about the, the food aspect of the functions aspect, but you could just easily have clickable links to send people to different places. So it could be here from the homepage, come to sycamore in.co.uk.com and again, I'd be very tempted. So again, this book, a room here is hidden, that's hidden. So get rid of that, get rid of that. And you could have, you know, eat, sleep, relax, whatever it could, whatever you want it to be, get away from it all, you know, get away from Manchester. I assume that the majority of your guests, if these are here, you'll have quite a lot from Manchester, I reckon you'll have quite a few from Sheffield Way, Huddersfield, Stoke, I reckon Stokes popular one, maybe Wales, Nottingham. Just again, anybody who's coming in, because you're like, slap, hang on, just on the outskirts here, which is really ideal. And again, I can see just from looking at the pictures on the old TripAdvisor, pet friendly, etc. Etc. Kid friendly. Da da da da da da da da. Again, you've got all the good reviews. I would be definitely looking to separate out those websites. Now where do you say that you are struggling? They said here they struggle with advertising. And again, I think a book that I would recommend for you, Sammy, and you can easily read this or put it on an audiobook, is Storybrand by Donald Miller. It's a book that I read and it really helped Boostly and I recommended it to a lot of hosts and I've gifted it to a lot of hosts over the last year and I think you would really benefit from it. It really help you with the advertising for your business because I feel that every single strand of your business needs a website, needs a bit of a brand and needs a bit of a push because the guests that come and eat with you be different to the guests that come stay with you, be different to the guests that come and book a wedding with you. So you need to make sure that you're talking to your right customer, customer avatar. And if you don't know what the customer avatar means, then please check out the boostly YouTube channels, how to get your customer avatar, etc, Etc. There's tons of videos, there's tons of blogs about it that we, there's a podcast that we've done over the course of the last 300 plus episodes. So again, if, if you are in a similar position, if you've got a business model that is actually catering for lots of different guests, maybe you, you are a pub owner and you have accommodation or you do glamping but you also have bed and breakfast or you have a hotel that's got a bit of glamping or if you do bed and breakfast, but you've also now started doing a bit of property management in the area, maybe this could speak to you. Are you trying to all cram it onto one website because you're trying to cut costs or you just. Because that's what you were told to do, start to think about the people that are hitting your website. If you've got someone that is looking to stay with you and if I land right now on Sammy's website, the, the accommodation of the book, a room is hidden. It's hidden, you know, and although that I can go and I can have a little look on the calendar here and you know, obviously September and October, it's looking, it's looking all right. As soon as you get out of there then there's lots of dates available. So let's see what we can do here. Sami, let me know your thoughts. I will tag you in and hopefully you will get this video in some way, shape or form. But if you are also in this predicament, what have you done to fix it? I would love to know your comments. Please leave a comment below if you listen to the audio version. You may want to Skip over to YouTube to have a look at this, but let me know your thoughts. Markus.co.uk. i'm always interested to hear your thoughts and to find out more about how you are marketing your business, especially ones that have got lots of business models crammed into one name. Alright, I am back every single day and I'll be back tomorrow with another episode of the Boosted podcast. But until then, as always, stay proactive, don't be reactive and let's go get some Darren bookings. Having a blast Gonna get it on the Bruce Lee podcast Bruce Lee like Bruce Lee cause it's so hard and the tea is loose leaf Making up those rhymes don't write it, just do it loosely.