A one-star Airbnb review tanked a listing's first-page impression rate from 50-60% down to 15%. When Airbnb removed the policy-violating review, impressions bounced back to 60-70%.
About 50–60%.
About 15%.
It jumped back to about 60–70%.
It was the third review.
It violated Airbnb's policies and was removed.
The first three reviews, you get a nightmare guest and you get a one star. And like, you know, because Airbnb gives you three reviews.
Before they show anything.
And it was like the third review.
They gave us a one star.
They violated all Airbnb's policies in the review. Sort of ended up.
Getting removed.
Oh, that's good.
However, what was really interesting was to.
Watch the numbers because our first page impression rate, our ranking or, you know, percentage of time we were getting on first page was in like the.
50, 60%.
And then that one star review came.
In and.
The rate, the rate dropped to.
Like 15%. Oh, what.
An awesome case study, though. It was immediate. Yeah, we could actually.
See the impact of it.
And so it went.
To 15 and.
It stayed there. And then we got it removed and it jumped right back up to where it was like immediately.
Like 60, 70%.
The traffic immediately.
Got pinched and we.
We realized at.
That point, this is amazing.
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