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How Personalization Creates Social Media Buzz for Your Property

30 Aug 2024 · 1 min

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Mark Simpson (speaker) argues that personalization at hospitality properties increases guests' desire to share their experiences on social media. He emphasizes recognizing guests' sociability—many guests, across ages, maintain social followings (sometimes 20k–40k followers) and build communities around interests—so properties should leverage personalized touches to encourage sharing. This excerpt is advisory, based on mini-audits and social-tag observations.

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By doing the personalization, it makes people want to share their experience even more. So I always say this, and you never should disregard the sociability of the people that are staying with you. I have been into places doing little mini audits, mini reviews, and I've gone and look at the Instagram, and I've gone and look at the tag. People are taking pictures at your property that have got at least 20, 30, 40,000 followers. They've got a real built up small little niche of followers through their blogging or pictures or social media. And this can be somebody. It could be just an 18 year old. This could be somebody that is in their 20s, 30s, 40s, 50s, you name it. Anybody can have a social media presence now, and they can build a community around a topic.