Mark Simpson explains how personalization drives social media sharing. He recommends auditing Instagram tags to find guests with 20k-40k followers in niche communities, then leveraging their influence to create buzz for your property.
By doing the personalization, it makes people want to share their experience even more. So I always say this, and you never should disregard the sociability of the people that are staying with you. I have been into places doing little mini audits, mini reviews, and I've gone and look at the Instagram, and I've gone and look at the tag. People are taking pictures at your property that have got at least 20, 30, 40,000 followers. They've got a real built up small little niche of followers through their blogging or pictures or social media. And this can be somebody. It could be just an 18 year old. This could be somebody that is in their 20s, 30s, 40s, 50s, you name it. Anybody can have a social media presence now, and they can build a community around a topic.
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