YouTube conversation (recorded April 11, 2024) about how social media—especially TikTok—shapes travel choices. Speakers note TikTok 'decides a lot of people's travel destinations' and report that cities in or near the path of the recent eclipse saw about 88% occupancy rates. The clip is a short, informal discussion rather than a formal report.
April 11, 2024.
TikTok.
88% occupancy.
I don't know if London is popping off on TikTok or what is happening, but social media must be driving people there.
TikTok. TikTok decides a lot of people's travel destinations.
That they do. We'll talk about that in a little as well. And then just, I mean, we're all aware the eclipse happened yesterday. Hopefully everyone got to get out and see it, at least a little part of it. But in those cities that were in the path of totality or near the eclipse path, 88% occupancy rates. So pretty high. Pretty awesome.
And crazy with that though I was, I heard Jamie Lane talk about this on the Good Morning Hospitality podcast is that although occupancy was very high, ADR wasn't risen at all. Wasn't, wasn't high at all because host didn't take full advantage of it. They didn't spot this trend. And obviously when people who follow these kind of things, they book well in advance. It's like, you know, it's like metal detectors or things like that. People like who love that sort of thing, they geek out on it and they're like, right on.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
