Mark Simpson (YouTube) argues the short-term rental industry has changed dramatically over the last two years: demand is much higher than in 2019, the market now focuses on creating memories, and hosts who relied solely on platforms like Airbnb have become complacent. He contrasts the easy revenue model of 2019 with current higher expectations and warns against appealing to everyone.
If you try and appeal to everybody, you appeal to nobody. This game, this short term rental industry game, has changed dramatically in the last two years. This is not 2019 anymore. We are in an industry that is so in demand. We are in the game of creating memories. You've got to remember this 2019 because we are so in demand. You could literally start a business. You could take a couple of pictures on your phone, upload it to Airbnb and be pretty much guaranteed revenue the next day. That's the beauty. This is the blessing of this industry. The curse is that so many people get over reliant and lazy because they go, it's all right, Airbnb will sort it.
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